Customer Reviews

Pow! Right Between the Eyes: Profiting from the Power of Surprise

5 star:		(11)
4 star:		(2)
3 star:		(1)
2 star:		(2)
1 star:		(1)

 

 

These day savvy consumers know they can find just about anything they want on the web. It used to be that you had to be remarkable (cool) to be remembered, and then you had to Wow people. Now, in this era of lots of companies selling the same, or similar, products and services, you have to bowl people over (POW!)with something so surprising that client will never forget you - and tell all their friends about the incredible experience they had doing business with you!

Andy Nulman's book shows you how to do that. This book is well written, chock full of information, and so easy to get through I did it in one afternoon. Definitely a must-read book, full of must-use information.

Chock full of examples, Pow! motivates and inspires.
From simple ideas that turn the ordinary into extraordinary and beyond, Andy shows how Pow! can come in many forms. From tiny (flipping the silverware) to grandiose (everybody gets a car!), Pow! can be delivered in all sizes and in all budgets. It's inspired me to stretch my imagination and look for opportunities where I can surprise my customers.

As a former CEO of 3 public companies that manufactured and sold consumer products to retailers I only wish we had this book as standard reading for our marketing staff. A GREAT learning tool!

Launching a new business, launching a new site, I have been inundated with and exhausted from reading all the information espoused by the `gurus'. Unfortunately all the gurus seem to do is rehash the same mediocre, boring thinking over and over and over again. How refreshing it was to discover POW! Right Between The Eyes!

Andy Nulman's words went straight between my eyes, into my brains left hemisphere, and has been dancing around there ever since. Don't play it safe, play it daring!

This book is witty and insightful and I would highly recommend it to anyone who wants to set their business apart from the ordinary.

Little is what it seems to be in Andy Nulman's latest book - he doesn't just write about surprise, he actually Surprises! This is no mean feat, considering that most readers EXPECT a book about surprise to Surprise... but he pulls it off.

POW! Right Between The Eyes! is a fascinating, entertaining and thoroughly engaging riff on the power and importance (indeed, the centrality) of Surprise in today's market. I physically couldn't read it fast enough, and kept jumping ahead to see what was around the corner, then doubling back to catch what I'd missed. I'm sure Mr. Nulman would approve of this approach to reading his book.

If you don't enjoy this book, you probably didn't read it close enough. It's chock full of easter eggs (hint: follow me to...), mindwarping artwork in unexpected places, and stories that will have you laughing and thinking at the same time.

Andy Nulman is really on to something - he didn't invent Surprise, but I am convinced he understands it and communicates it better than anyone else.

Buy his book or, as John Cleese points out in the foreward, you will die.

This book now has me thinking of creative ways to add Surprise marketing to my own business. A recommended read for anyone who sells anything, buys anything or eats.

When I heard a radio show that interviewed Andy Nulman about his book.... I didn't quite know what to think at first.

I loved the title of the book and to me it fit perfectly with my beliefs about utilizing effective marketing.

Being a small business owner, I have always had to think outside the box to get the most bang for my marketing buck. Some one my concepts make others raise their eyebrows.... but that's ok. I don't want people's approval of my marketing techniques.... I want results. (as long as they are in good taste)

I wrote to Andy and told him that he single handedly justified my entire existence. By reading his book I went from crazy to clever! He was kind enough to write back.

POW Right between the eyes - hits the marketing mark! So many times corporations want to do what is currently accepted and they want to fit into the standard mold. B O R I N G!!!!!!

Andy Nulman, I'm pleased to meet you!

Nice Job!

Marika Hamilton
[...]

I read a lot of business books and most all have value but usually they also have a lot of filler no value content waste of time stuff. Not the case with this book. I love the writing style which just flows.

You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.

I will tell you that I got one hell of a surprise when I finished this book. I suspect the same will happen to you.

WARNING!!! Read this book only if you want to disrupt your current thought patterns

Greg Stromberg
[...]

What a delightful, easy to read, and valuable book. Nulman is a guy who has a whole host of successful campaigns behind him ( check out his client list! When you read his thesis - you come up with , why not do it this way? If you have any interaction/involvement with marketing - this is a must read book for you. If you want a very enjoyable entertaining business book (That happens to "surprise" have some Vancouver related references.) Some of his stunts are just the best ever!

This book is full of good tips and many innovative ways to get your message out. You won't be sorry for this purchase. I wasn't. Too often marketers are stuck in tired old cookie-cutter ways of doing things. This book will show you how to live on the edge. Change happens on the margins...everthing else is wasting time. If you truly want to embrace the art of surprise marketing grab this book, if you don't, take a Marketing college course. Mark my words, the book is better!