Power Branding: a Lean Marketing toolbook [Paperback]

Joe Gregory (Author), Debbie Jenkins (Author)

Book Description

Publication Date: October 3, 2008

Stand Out. Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasinlgy difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes! In this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.

Editorial Reviews

From the Publisher

DOES YOUR BUSINESS HAVE AN IMAGE PROBLEM?

• Do you often draw a blank when people ask you what you or your business does?
• Are you struggling to stand out in a crowded marketplace full of `me too' competitors?
• Are you charging less than you think you're worth but don't know how to be taken seriously enough to raise your fees?
• Does your business do so many things that it's impossible to condense it down to a meaningful, powerful sound-bite?
• Are some of your clients a pleasure to work with while others are a pain in the neck?
• Is it becoming increasingly difficult to connect with potential customers and convince them you've got what they need?
• Does it feel as if you and your potential customers are often on a completely different wavelength?

If you answered yes to any of the questions above then congratulations! You hold in your hands a book that will enable you to create a unique identity, charge more, work with clients you love and stand out in the crowd.

About the Author

Debbie Jenkins and Joe Gregory are an entrepreneurial brother and sister team who started their first business together back in 1997. They grew the business quickly within just 3 years to employ 11 techies, designers and consultants at its peak.

Debbie is an acclaimed speaker, author and marketer who is known as "Dangerous" Debbie due to her audacious no BS business and speaking style. Originally from Birmingham, she lives and works from her home, which she shares with her husband, 2 dogs and 3 cats, in the hills of La Murta, Spain.

Joe is a sought-after designer, copywriter and author who left his job in advertising to start his first business at the age of just 19. He has homes on the Norfolk coast and lives with his wife in the mountain-town of Moratalla, southern Spain.

After the success of their first book, The Gorillas Want Bananas, (now available in Czech) they set up Lean Marketing Press and published 38 books by other expert entrepreneurs within 2 years. In 2006 they applied their Lean Marketing principles to sell over £30,000 worth of books in single day.

Product Details

• Paperback: 120 pages
• Publisher: Lean Marketing Press (October 3, 2008)
• Language: English
• ISBN-10: 190543040X
• ISBN-13: 978-1905430406
• Product Dimensions: 8 x 5 x 0.2 inches
• Shipping Weight: 4.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,875,692 in Books (See Top 100 in Books)