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Power Branding: Leveraging the Success of the World's Best Brands Hardcover – January 7, 2014


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Power Branding: Leveraging the Success of the World's Best Brands + What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest + Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Product Details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan Trade (January 7, 2014)
  • Language: English
  • ISBN-10: 1137278846
  • ISBN-13: 978-1137278845
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #599,955 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Both readable and wise—a rare combination—this book will be a welcome counselor to both the CMO and CEO as they look to build and nurture their most important asset—their company's brand." —Jon Iwata, SVP, Marketing and Communications, IBM

 

Steve McKee is masterful in taking the theoretical and making it real.  Continuing his approach from his previous informative book, When Growth Stalls, Steve looks at a business’s most valuable but misunderstood asset, its brand, and aids readers with a look in the mirror at how they are managing theirs. —Tommy Millner, Chief Executive Officer, Cabela’s Inc.

 

"In Power Branding Steve McKee delivers a knockout that should be mandatory reading in every business school in America. This is now the definitive book on modern branding." —Jay Baer, New York Times bestselling author of Youtilty

 

“Steve McKee breaks brand strategy down into bite size pieces with concrete examples to consider. With a simple and compelling message, Mr. McKee's book is so thought provoking that I am giving a copy to my entire senior management team.” —Stan E. Hubbard, CEO, REELZCHANNEL

 

“I found the book entertaining, insightful and best in class on the subject of branding. For those of us interested in building exceptional companies, Steve shows us how essential and powerful it is when we develop and communicate our brand in alignment with our Vision, Mission and Value Proposition. For leaders looking to internally inspire, motivate, and spur creativity and growth while building great cultures and lasting customer loyalty, this book is invaluable.” —Kim Bang, Former CEO, Bloomberg Tradebook

 

“Most business books these days either rehash the same themes or merely validate what you already know. It’s refreshing to read Power Branding and be able to apply so many things both your customers and marketing team will appreciate.” —Jay Steinfeld, CEO/Founder, Blinds.com

About the Author

Steve McKee is the president and co-founder of McKee Wallwork & Company (MWC), an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. MWC is an Inc. 500 company, has twice been awarded the American Marketing Association's Effie Award (one of the industry's highest honors), and has been recognized by Advertising Age as one of ten top small agencies in the nation. Steve has nearly three decades' experience coaching troubled brands as they look to better position themselves for success.Steve writes a monthly marketing advice column for BusinessWeek.com and has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, as well as in dozens of newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII, CNNfn, Bloomberg TV and network television affiliates in dozens of cities across America. Steve is a popular speaker and has shared his insights with a wide variety of organizations and associations including British Airways, Einstein Bros. Bagels, Cabela's, Pizza Hut, International Paper, Bloomberg, the IBM Alumni Association, the American Marketing Association, the Public Relations Society of America, Grant Thornton Executive Seminars,and the International Executive MBA Council, among others.

Customer Reviews

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Quick, easy read but offers a wealth of information.
Emily G
I have read lots of business books in my lifetime and this is possibly the best one yet.
David W. Bernard
Excellent book to read for anyone who has a business that deal with the public.
Anthony P De Marco

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Lior Alk on February 7, 2014
Format: Kindle Edition Verified Purchase
I used to think you start a business with a business plan and branding is a luxury, this book changed everything. Since I read it I realized the clockwork behind the world of branding. My perception has changed and now I know branding is step 1 and if branding is step 1 then this book should be the first you read .
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7 of 7 people found the following review helpful By william s mcdonald on February 10, 2014
Format: Hardcover Verified Purchase
Chock full of interesting and entertaining anecdotes that present key marketing concepts and know-how for both experienced and beginner marketing teams.
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6 of 6 people found the following review helpful By Terri Giron-Gordon on March 5, 2014
Format: Hardcover
There are so many powerful branding messages Steve McKee offers in his book. I particularly enjoyed the messages on relationships needing to be reciprocal and customers not always being right. Those two branding concepts need to be front and center for any business owner. I highly recommend this book to anyone who values the importance of branding their business, and maintaining outstanding working relationships with colleagues and customers.
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5 of 5 people found the following review helpful By Emily G on January 12, 2014
Format: Hardcover
Power Branding is a must-read for anyone that cares about building a successful brand or business. Quick, easy read but offers a wealth of information. Steve McKee writes in a way that's educational and very enjoyable. Buy this, read it and tell a friend!
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4 of 4 people found the following review helpful By Richard Holcomb on January 31, 2014
Format: Hardcover Verified Purchase
For those of us living in New Mexico we understand what a gem we have in Steve McKee. For those of you who don't you'll want to read this book and discover what we already know. Steve is a master at allowing us into his head to pull a wealth of information out that is designed to help you better communicate and understand just how powerful the Power of Branding truly is in today's business environment. Masterfully done!
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4 of 4 people found the following review helpful By Theresa Baldwin on February 4, 2014
Format: Kindle Edition
Steve offers up great tips, insight, examples and advice for giving your brand the boost it needs to take it to the next level. Easy reading with great tips in every chapter. His extensive experience with a variety of companies coupled with a strong focus on research make it relevant for any business owner, executive or marketing professional.
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Steve McKee brings a world of experience and knowledge to the table and demonstrates that in a well-written book with excellent examples to support. I have worked with Steve in the past and seen his methodology in practice that is described throughout these pages. I would recommend this book to anyone in marketing either as a student to professional as well as those curious to understand the unique aspects of building a brand.
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4 of 4 people found the following review helpful By Alice Myers on January 20, 2014
Format: Hardcover Verified Purchase
Far more helpful than simply conceptual theory and buzz words! This book lends contextual application that will cause you to look at branding differently! I love the author's writing style and would highly recommend this book regardless of your personal role in branding.
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Most Recent Customer Reviews


More About the Author

Steve McKee is the president and co-founder of McKee Wallwork & Company (MWC), an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. MWC is an Inc. 500 company, has twice been awarded the American Marketing Association's Effie Award (one of the industry's highest honors), and has been recognized by Advertising Age as one of ten top small agencies in the nation. Steve has nearly three decades' experience coaching troubled brands as they look to better position themselves for success.

Steve writes a monthly marketing advice column for BusinessWeek.com and has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, as well as in dozens of newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII, CNNfn, Bloomberg TV and network television affiliates in dozens of cities across America.

Steve is a popular speaker and has shared his insights with a wide variety of organizations and associations including British Airways, Einstein Bros. Bagels, Cabela's, Pizza Hut, International Paper, Bloomberg, the IBM Alumni Association, the American Marketing Association, the Public Relations Society of America, Grant Thornton Executive Seminars,and the International Executive MBA Council, among others.

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