Customer Reviews

The Power of Business Rapport: Use Nlp Technology to Make More Money, Sell Yourself and Your Product, and Move Ahead in Business

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This is the best book I've found on using NLP in the workplace. It is especially great for sales people. While the book is old, I still recommend it at my seminars.

Ed Rigsbee, CSP, author
"Developing Strategic Alliances"

This book explains NLP, in very simple terms, and it could be used in a lot more fields than what is mentioned in the title, for one you can use with the family and children and get superior results as well, use it when you are buying as well. if you have teenagers, they should read it too, it will do them a lot of good.

I am glad this book is so seldom read.

As a sales manager and professional of 14 years, I regard this as the most potent, career-changing, powerful book on the sales process (interpersonal relationships?) ever produced.

I have recommended this book to my sales people if not utilized for themselves then, for no other reason, to protect themselves from manipulation and control techniques in the marketplace.

This book unveils the secrets of NLP (neuro linguisitc programming) and reveals secrets to establish instant bonding and rapport with others, imbed emotional "anchors" in others, and to control other people in subtle and not-so-subtle ways.

In the wrong hands, I can see these techniques as being devastating and used for evil.

In any salesperson's hands who executes the techniques and learns the methods, it will jump start his/her career or send a sucessful one into overdrive. Handle with care and ethics.

I was first introduced to NLP at a Real Estate Seminar. An advocate of NLP, Mike Ferry, kept mentioning the training his two sons obtained and how it revolutionized their approach to business and life. My interest was sparked.

Dr. Brooks created a masterful visual, audiotry and kinesthetic understanding of NLP in the most simplistic measures. He has undoubtably helped me create "instant rapport" with new clients and further develop my relationships with current clients. "The Power of Business Rapport" is a must read for anyone interested increased sales and better human relations.

An excellent book. I don't think that I have read a better book on the understanding of NLp than this book. I've read it over about thirty times, and though it may sound strange, it gets better every time, and it ACTUALLY WORKS! And that will be for you to decide by if you want to read it. The book details the different type of people, how to deal with them, and the techniques used. If you can find a copy, READ IT.

This book should be mandatory reading for MBAs. It's brilliant in that it takes a complex subject and makes it easy to understand. And the technology is incredible. I highly reccommend this book for those in business, management, and for those who sell.

Reading this book, I have gained knowledge in how to connect with people. I have also learned how to read them, even if they don't know what I am doing. And it is one of my most favorite hobbies.

As human beings, we are constantly interacting with others. And it is up to us to decide what is going on, and how we can influence our experiences.

This is not about abandoning who you are. This book is your chance to enhance who you are.

You will learn how someone's breathing, their eye directions, and their gestures tell you more than their words. You will have the opportunity to step into their shoes -- see, feel, and hear their experiences, so that you connect with them, on an appropriate level.

As for selling, be that a product, a service, or an idea, when you relate to the person you are trying to sell to, you sell yourself, your idea, your services, and your product.

Everyone does this some time in their lives. We all have a method to change another's desires to fit our own. This book will help you to do this more often, and on a deeper level.

And if you can't find this book, read "Instant Rapport," which focuses upon relationship communication.