The Power of Charm: How to Win Anyone Over in Any Situation [Hardcover]

Brian Tracy (Author), Ron Arden (Author)

Book Description

Publication Date: March 20, 2006

Everyone wants to be charming - but most people don't realize just how dramatically charm can improve both their social lives and business relationships. In "The Power of Charm", personal success expert, Brian Tracy gives readers the tools they need to become more captivating and persuasive in any situation. From mastering body language to energising negotiation skills - and everything in between - this powerful book shows how anyone can become more charming, and make their greatest dreams come true. This is an extremely accessible and affordable new book by Tracy on a personal success topic he has never written on before. Brian's most popular success books, such as "Focal Point and Goals", focus on a single simple skill or behaviour. In fact, "Eat that Frog" is his top seller, and it - like "The Power of Charm" - is a short, affordable little book...and it has sold, and sold!

Editorial Reviews

Review

"If you are ready to exude ‘magnetic attraction and charismatic influence,’ then you need to read The Power of Charm...[the book] is packed with great ideas on how to make your charm -- which everyone has -- work for you."

--Advisor Today

Book Description

As one of the world’s premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his latest book, he gives readers the key they need to open any door...and get whatever they want, every time.

The Power of Charm gives readers proven ways to become more captivating -- and persuasive -- in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. Readers will learn how to:

* capture people’s trust and attention within the first few seconds of meeting

* win the support of others who can help them achieve their goals

* master body language and advanced listening techniques

* sell more of their products or services

* deliver powerful and engaging talks and presentations

* improve their negotiation skills

* get paid more and promoted faster

With The Power of Charm, readers will develop greater confidence and self-esteem and learn how to naturally create rhythm and harmony with others. It’s a unique and powerful guide filled with proven techniques for making dreams come true -- in business and in life!

See all Editorial Reviews

Product Details

• Reading level: Ages 17 and up
  
• Hardcover: 144 pages
• Publisher: AMACOM (March 20, 2006)
• Language: English
• ISBN-10: 0814473571
• ISBN-13: 978-0814473573
• Product Dimensions: 8.8 x 5.8 x 0.6 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #112,704 in Books (See Top 100 in Books)

More About the Author

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. A dynamic and inspiring speaker, he addresses thousands of people each year on the subjects of personal and professional development, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of thirteen previous books including the bestselling book Maximum Achievement. He is also the author/narrator of numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.

Customer Reviews

Most Helpful Customer Reviews

101 of 106 people found the following review helpful:

3.0 out of 5 stars Wow... a lot of great reviews, June 3, 2006

By 

Tom Carpenter "- www.sysedco.com" (Marysville, OH) - See all my reviews
(VINE VOICE)   

This review is from: The Power of Charm: How to Win Anyone Over in Any Situation (Hardcover)

I hate to give an average review when all the others are so great, but I bought the book to read while on the plane. Of course, I new it was short, but I read it in the 50 minutes before getting on the place. Mainly because it is a lot of rehash of Dale Carnegie's "How to Win Friends and Influence People" or Tony Alessandra's "Charisma" among others.

I don't say this to be overly negative (I wouldn't want to lack charm while reviewing the book [smile]) it's just that if you've read more than three books on communication skills or influence in the past five or six years, you've already learned 98-99 percent of what this book has to say. If, however, you are totally new to this kind of reading, you may find the book useful. It could also be good as a refresher.

Tom Carpenter

37 of 42 people found the following review helpful:

5.0 out of 5 stars A book that will win you over..., April 5, 2006

By 

Philip Hamilton (Austin, TX USA) - See all my reviews
(REAL NAME)   

This review is from: The Power of Charm: How to Win Anyone Over in Any Situation (Hardcover)

Thesis: The most important quality in winning someone over-whether business or personal-is one's charm. One can learn to develop their own charm and how to use it for personal and business success.

Structure: Book has 138 pages with 39 short chapters, each of which focuses on a specific topic.

Here are short summaries of sections I liked especially well:

The Power of Attention (Ch. 9; pp. 35-37)
Being an attentive, empathetic listening is a crucial component of charm. "Listening" means much more than just being able to recall everything a person says. It means providing signals and behaviors to indicate your genuine undivided attention.

Be Careful with Advice (Ch. 19; pp. 67-69)
As Brian says, the propensity to give advice is universal...and so is the propensity to ignore it. Ron provides a vivid example about the danger of giving advice. Even if you're quite the charmer, your patient listening is the glue that holds your charming skills together.

Get in Step with the Other Person (Ch. 35; pp. 118-120)
You have to find a way to get in sync with the person you want to charm. We all are capable of adapting to others, even if we don't realize it. An inflexible, judgmental attitude is the enemy of charm. You must see the world through the eyes of others.

15 of 15 people found the following review helpful:

5.0 out of 5 stars First Class Information, July 14, 2006

By 

S. J. Wheatley "Sandra 'author, speaker'" (United Kingdom) - See all my reviews
(REAL NAME)   

This review is from: The Power of Charm: How to Win Anyone Over in Any Situation (Hardcover)

I ordered this book because I am starting a new business venture and I wanted to make sure that I had the qualities to appeal to a range of people (mostly investors)

I did not really know what to expect.

What I found was a delighfully charming easy to read book that captivated me from the first page and kept my interest through to the last page.

The way Brian Tracy writes is easy on the eye and the things he asks you to do in the book to become more charming are easy to put into practice. I immediately felt much calmer and more in control of the way I communicate with others.

Highly recommended.

Sandra Wheatley MCIPS