Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services [Paperback]

Herschell Gordon Lewis (Author)

Product Details

• Paperback: 334 pages
• Publisher: Dartnell Corp (August 1994)
• Language: English
• ISBN-10: 0850132274
• ISBN-13: 978-0850132274
• Product Dimensions: 8.4 x 5.5 x 0.9 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,464,025 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars A GREAT BOOK FOR INTERMEDIATE AND ADVANCED COPYWRITERS, September 12, 1999

By A Customer

This review is from: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services (Hardcover)

Let me say right from the beginning that I have been writing copy for more than a dozen years. Everything from broadcast to direct mail. And after you read all the essential classics in the field (and those copywriting for less than 5 years MUST first read the classics by Bly, Caples, Ogilvy, and yes Lewis too) I can't think of any other book better suited than this one for refining and fine tuning the more experienced copywriter! Power Copywriting takes us on a wonderful journey through the refinements of the copywriting craft. Things professionals have always instinctively known but LOVE seeing corroborated in print - and - things we've perhaps never considered and will try FIRST THING TOMORROW! Very little actual narrative. It's just pages and pages of sophisticated tips, secrets, and wisdom served to you in bite size chunks. A book not really meant for the novice because it presumes the reader can really tell the difference between a feature and a benefit and already understands all the basics. This book BUILDS UPON the basics. To stay sharp, I've read this book twice a year since I've purchased it. I've seen my copywriting "pull" significantly better after reading Lewis' Power and so will you. If you've already read the classics and have more than 4 or 5 years experience in copywriting - GET THIS BOOK!

3 of 4 people found the following review helpful:

5.0 out of 5 stars A Perfect Book for the Professional Copywriter in your Life!, February 13, 2000

By A Customer

This review is from: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services (Hardcover)

I work in the creative department of a New York based advertising agency whose name most in the business would instantly recognize. Lewis's book was recommended to me as an interesting and valuable read. I bought it and found it immensely helpful. Wonderful! Not sure why more people in the "biz" don't know about it! I wholeheartedly agree with the review that appears above....this is an exquisite book. THIS is the book they should be using in graduate level communications courses. On the other hand, forget it. I want to keep my job! A TRUE GEM OF A BOOK - GET IT!