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Power of Design for Six Sigma

6 customer reviews
ISBN-13: 978-0793160600
ISBN-10: 079316060X
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Editorial Reviews

From Publishers Weekly

Essentially a simple metaphor stretched to publishable length, this book of business strategy by automotive industry consultant Chowdhury follows the author's bestselling The Power of Six Sigma. Six Sigma is a management philosophy that strives to eliminate errors. But while Six Sigma "focuses on improving existing designs," the concept of Design for Six Sigma "concentrates its efforts on creating new and better ones." This slim book uses a dialogue between two colleagues, Joe and Larry, to dissect Design for Six Sigma (DFSS) into tasks that are easily digestible and endlessly acronymizable. These tasks include IDDOV ("Identify and Define the opportunity, Develop the concept, and Optimize the design and Verify it"), although "in some programs it's called DMADV or DMEDI... but it really doesn't matter. It's all DFSS, and it all revolves around a five-step program," Chowdhury asserts. The author's idea of designing a process right the first time (instead of going back to revamp it) is indeed appealing, and Joe and Larry's easygoing dialogue-they speak in sports metaphors and use common clich‚s-should please readers seeking straightforward, no-nonsense advice. That is, of course, if they can get past the seemingly never-ending acronyms.
Copyright 2002 Reed Business Information, Inc.

From the Inside Flap

DFSS—It’s Not Just for Engineers Anymore

When we first met Joe Meter in Subir Chowdhury’s The Power of Six Sigma, he had been laid off from his job at American Burger. After a transformational lunch that same day with former colleague and friend Larry Hogan, Joe was converted to the power of Six Sigma, a methodology that increases customer satisfaction and dramatically cuts costs.

In The Power of Design for Six Sigma, it is several years later and the tables have turned. Now it is Joe’s turn to inspire Larry, who is disillusioned at work and wants to turn in his resignation—that is, until his conversation with his old friend.

Over coffee, Joe explains to Larry why Design for Six Sigma, or DFSS, is the only way to reach new heights of success. "Implementing Six Sigma can only take a company so far," Joe explains. "Organizations that want to reach the next level of efficiency need to adopt a program called Design for Six Sigma."

Learn why DFSS is important across all departments, all levels, and all functions in an organization. DFSS is about creating products and services that are designed with the customer in mind—about designing things the right way, the first time.


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Product Details

  • Hardcover: 168 pages
  • Publisher: Kaplan Business (October 4, 2002)
  • Language: English
  • ISBN-10: 079316060X
  • ISBN-13: 978-0793160600
  • Product Dimensions: 5 x 0.4 x 7.5 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,219,889 in Books (See Top 100 in Books)

More About the Author

Subir Chowdhury is Chairman and CEO of ASI Consulting Group, LLC-- a world authority in Quality leadership, strategy and methods. Hailed by The New York Times as a 'leading quality expert', and by Business Week as 'The Quality Prophet', Subir is the author of 12 books, including the international bestseller The Power of Six Sigma, which has been translated into more than 20 languages and has sold more than a million copies worldwide. Subir's Design for Six Sigma (DFSS) is the first book on the topic and is credited with popularizing the DFSS philosophy worldwide. His latest book titled The Ice Cream Maker has been praised by leaders and media alike and has been distributed to every member of the U.S. Congress. Subir's latest organizational transformation philosophy, LEO, has been implemented and is being used by various organizations and industries.

Subir has received numerous international awards for his leadership in quality management and his major contributions to various industries worldwide. He is an honorary member of the World Innovation Foundation (WIF) and has been inducted into the Hall of Fame for Engineering, Science and Technology and Automotive Hall of Fame. He is the recipient of the Society of Manufacturing Engineers' Gold Medal, the Society of Automotive Engineers'(SAE) Henry Ford II Distinguished Award for excellence in Automotive Engineering and the American Society of Quality's first Philip Crosby Medal for authoring the most influential book on Quality. Subir has been twice honored by the U.S. Congress on the Floor of House of Representatives and the U.S. government presented him the 'Outstanding American by Choice Award' for his enormous contributions in the field of quality and management.

Subir received an undergraduate degree from the Indian Institute of Technology (IIT), Kharagpur, India, a graduate degree from Central Michigan University (CMU), and an honorary doctorate in engineering from the Michigan Technological University (MTU). Both IIT and CMU honored Subir with their Distinguished Alumnus Award.

The London School of Economics (LSE) has established the 'Subir Chowdhury Fellowship on Quality and Economics' to be given to a post doctoral Fellow each year to study the impact of poor quality in the advancement of economics of a nation, which is the first of its kind in the world. The SAE International has established the 'Subir Chowdhury Medal of Quality Leadership' to be given each year who bring forth innovation and broaden the impact of quality in mobility engineering, design and manufacturing. His philanthropic interest is evidenced through the Subir & Malini Chowdhury Foundation, which brings focus on the needs of society and those less fortunate in the world. Subir lives with his family in Bloomfield Hills, Michigan.

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Customer Reviews

Most Helpful Customer Reviews

8 of 10 people found the following review helpful By Bryan Lucas on April 14, 2003
Format: Hardcover
I read this book as an introduction to the concept of Design for Six Sigma. My motivation to do this was that my company has begun implementing the management technique. Like Mr. Chowdhury's preceding book The Power of Six Sigma, this book has some serious flaws.
First of all, despite being a better-written book than the previous "Power" book, it is still hampered by a jumble of unrelated examples and metaphors. In this installment the master has become the disillusioned student and his student has become the confident master.
This book does provide a basic overview of Design for Six Sigma, but once attain is a cleverly disguised attempt to make money by exploiting the latest management buzz.
This books is slightly longer that The Power of Six Sigma. However, the author's writing style continues to distract you from easily learning the information.
My recommendation is to check it out from the library if you really want to read the book for the basic introduction to Design for Six Sigma.
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3 of 3 people found the following review helpful By Mohit Kapur on June 9, 2003
Format: Hardcover
This book explains the advantages of investing in DFSS; it emphasizes that stopping at Six Sigma is not good enough because one can not go beyond 5 Sigma. Subir Chowdhury narrates the DFSS process in a very refreshing and anecdotal way. If you like reading stories and upshots, this is the book for you. Prior knowledge of Six Sigma is not required. This book only gives a high-level overview of how DMADV or DMEDDI or IDDOV was applied by a restaurant chain. I would recommend buying another thick book to get all the nitty gritty details like QFD or Robust Design Optimization because the method is as important as the result
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1 of 1 people found the following review helpful By Edward J. Barton VINE VOICE on December 18, 2008
Format: Hardcover Verified Purchase
Written with "The Goal" in mind - this book on DFSS is a very general, very light overview of the DFSS approach using the story approach. It reads fast and like a novel, with the protagonist suffering career angst, and discovering DFSS as an elixr to reenergize him. If you are looking for a easy read and very introductory book on DFSS, this would be a decent choice. Don't expect to walk away an expert, but you may walk away a little smarter.
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