From Publishers Weekly
Essentially a simple metaphor stretched to publishable length, this book of business strategy by automotive industry consultant Chowdhury follows the author's bestselling The Power of Six Sigma. Six Sigma is a management philosophy that strives to eliminate errors. But while Six Sigma "focuses on improving existing designs," the concept of Design for Six Sigma "concentrates its efforts on creating new and better ones." This slim book uses a dialogue between two colleagues, Joe and Larry, to dissect Design for Six Sigma (DFSS) into tasks that are easily digestible and endlessly acronymizable. These tasks include IDDOV ("Identify and Define the opportunity, Develop the concept, and Optimize the design and Verify it"), although "in some programs it's called DMADV or DMEDI... but it really doesn't matter. It's all DFSS, and it all revolves around a five-step program," Chowdhury asserts. The author's idea of designing a process right the first time (instead of going back to revamp it) is indeed appealing, and Joe and Larry's easygoing dialogue-they speak in sports metaphors and use common clichs-should please readers seeking straightforward, no-nonsense advice. That is, of course, if they can get past the seemingly never-ending acronyms.
Copyright 2002 Reed Business Information, Inc.
From the Inside Flap
DFSSIts Not Just for Engineers Anymore
When we first met Joe Meter in Subir Chowdhurys The Power of Six Sigma, he had been laid off from his job at American Burger. After a transformational lunch that same day with former colleague and friend Larry Hogan, Joe was converted to the power of Six Sigma, a methodology that increases customer satisfaction and dramatically cuts costs.
In The Power of Design for Six Sigma, it is several years later and the tables have turned. Now it is Joes turn to inspire Larry, who is disillusioned at work and wants to turn in his resignationthat is, until his conversation with his old friend.
Over coffee, Joe explains to Larry why Design for Six Sigma, or DFSS, is the only way to reach new heights of success. "Implementing Six Sigma can only take a company so far," Joe explains. "Organizations that want to reach the next level of efficiency need to adopt a program called Design for Six Sigma."
Learn why DFSS is important across all departments, all levels, and all functions in an organization. DFSS is about creating products and services that are designed with the customer in mindabout designing things the right way, the first time.