From the Back Cover
Filled with an explosive blend of critical thinking and practical know-how,
Power Direct Marketing aims to motivate, inspire, and educate readers about successful direct marketing. Acclaimed worldwide for his unique ability to turn abstract concepts into concrete and actionable ideas, author Ray Jutkins engagingly describes how direct marketing works and shares his top secrets on how to make it work better.
Power Direct Marketing includes valuable, insightful information on every step of a direct response effort, from thorough planning (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell. Examples drawn from real direct marketing strategies illustrate the keys to successful campaign execution. The revised second edition includes brand new information on using E-mail, websites, and other high tech tools for direct response efforts; ample new case studies of successful direct marketing methods in action; and a slew of new examples, hints, tips and tricks-of-the-trade drawn from the author's huge arsenal of direct marketing experience. Whether you are still learning the ropes or are a seasoned direct marketing pro, Ray Jutkins will encourage and excite you.
Power Direct Marketing will make your direct marketing ideas come to life.
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About the Author
Ray Jutkins is an international marketing and sales consultant, and a professional speaker. A principle of ROCKINGHAM*JUTKINS*marketing, Ray provides creative and consulting services to corporate and association clients around the globe. He is an active member of the Direct Marketing Association and the National Speakers Association and is the author of over 300 articles on marketing, direct marketing and sales. Ray presents keynote addresses and leads marketing seminars and workshops about 100 days a year. He has made over 1200 presentations in 44 countries on 6 continents.
--This text refers to an out of print or unavailable edition of this title.
