Filled with an explosive blend of critical thinking and practical know-how, "Power Direct Marketing" promises to motivate, inspire and educate you on how to become a better direct marketer. From planning a direct response effort (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell, acclaimed author Ray Jutkins will show you how to make your direct marketing ideas come to life. Praise for Power Direct Marketing, Second Edition: "This book is like getting an expert in a box who is deeply interested in your business and whom you can consult again and again. Ray Jutkins writes in a personal, engaging style that grabs and holds. Wisdom and experience for the taking." -- Ruth P. Stevens, Director, Direct Marketing, IBM Software Group "There are lots of books about the science of direct marketing and "Power Direct Marketing" has science, too. Ray Jutkins does a better job than most sharing the emotional core and heart of this fascinating business . . . it's chicken soup for your direct marketing soul." -- Robert C. Hacker, President, The Hacker Group, Ltd. "I nominate Ray Jutkins as the official 'clarifier' of the direct marketing industry. Ray has the unique capability of making complicated procedures seem simple . . . and he presents his knowledge with a magical combination of clarity and good humor. The 'Direct Marketing Schedule' alone is worth at least ten times the price of this book." -- Herschell Gordon Lewis, Chairman, Communicomp and best-selling business author "Direct, crystal-clear, this book is, in my view, the 21st century playbook for marketers. As sureas sunrise, as personal as a pinch, Ray's 8ight Point Market Action Program targets my marketing intentions with outrageous precision. It yields me enhanced market penetration and higher profits. It is my marketing bible." -- Burt Dubin, Marketing Director, Personal Achievement Institute "For years I've treated the first edition of "Power Direct Marketing" as my direct response bible, and Ray Jutkins as my guru. The second edition expands beyond the fundamentals and neatly links Ray's proven ideas with E-mail, the Web, fax, and other electronic media that are revolutionizing direct marketing today. I recommend it highly." -- Bob Bly, author, "Business to Business Direct Marketing" "Ray's explanation of the basics and the analysis of the reasons why, are, as usual, right on the target--He's done it again only its easier to follow with all the back-up you'll ever need." -- Robert O. Pollard, President, Webtrend Direct, Inc.
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Book Description
Editorial Reviews
From the Back Cover
Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing aims to motivate, inspire, and educate readers about successful direct marketing. Acclaimed worldwide for his unique ability to turn abstract concepts into concrete and actionable ideas, author Ray Jutkins engagingly describes how direct marketing works and shares his top secrets on how to make it work better. Power Direct Marketing includes valuable, insightful information on every step of a direct response effort, from thorough planning (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell. Examples drawn from real direct marketing strategies illustrate the keys to successful campaign execution. The revised second edition includes brand new information on using E-mail, websites, and other high tech tools for direct response efforts; ample new case studies of successful direct marketing methods in action; and a slew of new examples, hints, tips and tricks-of-the-trade drawn from the author's huge arsenal of direct marketing experience. Whether you are still learning the ropes or are a seasoned direct marketing pro, Ray Jutkins will encourage and excite you. Power Direct Marketing will make your direct marketing ideas come to life.
About the Author
Ray Jutkins is an international marketing and sales consultant, and a professional speaker. A principle of ROCKINGHAM*JUTKINS*marketing, Ray provides creative and consulting services to corporate and association clients around the globe. He is an active member of the Direct Marketing Association and the National Speakers Association and is the author of over 300 articles on marketing, direct marketing and sales. Ray presents keynote addresses and leads marketing seminars and workshops about 100 days a year. He has made over 1200 presentations in 44 countries on 6 continents.
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Most Helpful Customer Reviews
5.0 out of 5 stars
The greatest book of Direct marketing,
By sayed omar (Egypt) - See all my reviews
This review is from: Power Direct Marketing: How to Make It Work for You (Hardcover)
This book is the greatest book i read in my life. it is very easy to read, contains alot of things you will not find it in any book. the book is the good ref. to any one working in marketing, and i hope every one read this book and University set this book to be studied .
0 of 1 people found the following review helpful:
5.0 out of 5 stars
The greatest book of Direct marketing,
By sayed omar (Egypt) - See all my reviews
This review is from: Power Direct Marketing: How to Make It Work for You (Hardcover)
This book is the greatest book i read in my life. it is very easy to read, contains alot of things you will not find it in any book. the book is the good ref. to any one working in marketing, and i hope every one read this book and University set this book to be studied .
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Now that we are in the 21st century, it may be important to consider how power direct marketing, as an idea, began. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Bight Point Market Action Plan, World Wide Web, United States, The Bight Point Plan, North America, Standard Industrial Classification, Hewlett Packard, Benjamin Franklin, Catalog Age, Erin Prell, New Zealand, The Company Store, Yellow Pages New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Now that we are in the 21st century, it may be important to consider how power direct marketing, as an idea, began. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Bight Point Market Action Plan, World Wide Web, United States, The Bight Point Plan, North America, Standard Industrial Classification, Hewlett Packard, Benjamin Franklin, Catalog Age, Erin Prell, New Zealand, The Company Store, Yellow Pages New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
1
book
cites this book:
- Think and Grow Rich: The Landmark Bestseller--Now Revised and Updated for the 21st Century by Napoleon Hill on page 17
- Think and Grow Rich by Napoleon Hill on page 17
- In One Day by Tom Parker on page 221
- Ultimate Guide to Direct Marketing by Al Lautenslager in Back Matter
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