The Power of Ethical Persuasion: Winning Through Understanding at Work and at Home [Paperback]

Tom Rusk (Author)

Book Description

Publication Date: June 1, 1994

, and CNN, Tom Rusk--author of I Want to Change But I Don't Know How--offers a breakthrough method for achieving satisfying "win-win" resolutions in important negotiations.

Editorial Reviews

From Publishers Weekly

"Helping people communicate to each other what it feels like to live in their separate, private worlds of experience" is the goal of ethical persuasion, a problem-solving strategy devised by psychiatrist Rusk (with Miller, the coauthor of Instead of Therapy ). According to this approach, a person should not try to "win" an argument but to treat an adversary with respect, understanding, caring and fairness. The authors first describe how communication breaks down during stressful negotiations, whether personal or professional, and claim that in such situations "feelings are facts." In order to work with, not against, these feelings, the authors suggest exploring the other person's point of view and clearly explaining one's own before seeking resolution. Scripted encounters in work and family settings demonstrate the technique at work. Commonsensical and relatively jargon-free.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

TOM RUSK, MD, is the author of three previous self-help books: I Want to Change But I Don't Know How, Mind Traps, and Instead of Therapy. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 240 pages
• Publisher: Penguin (Non-Classics) (June 1, 1994)
• Language: English
• ISBN-10: 0140172149
• ISBN-13: 978-0140172140
• Product Dimensions: 7.8 x 5.2 x 0.6 inches
• Shipping Weight: 5.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,283,835 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Wonderful book, actually has ethical advise, December 17, 1998

By A Customer

This review is from: The Power of Ethical Persuasion: Winning Through Understanding at Work and at Home (Paperback)

Most books on persuasion teach you ways to find you "advesaries" weaknesses and exploit them. This book actually gives you the tools to persuade people through true understanding. It also allows the people involved to come to a decision together, so that no one feels like they were manipulated into the solution.

It is truly ethical!!

5 of 5 people found the following review helpful:

5.0 out of 5 stars The Best Resource for Communication Ever, July 21, 2005

By 

Barbara Ryan "CommunicationCoach" (San Diego, CA) - See all my reviews

This review is from: The Power of Ethical Persuasion: Winning Through Understanding at Work and at Home (Paperback)

This book is the best book I've ever read and studied on communication. This is why...I can "do it" all by myself. I don't have to have the other person's agreement to follow a certain format or dynamic. This book, single-handedly increased my skill in communication over 10 fold. The information has assisted me in facilitating groups, navigating difficult situations and discussions, resolving upsets and conflicts, and has greatly boosted my self confidence in relationships.

Anyone with a sincere desire to master communication skills must have a copy and study it often. This is a true jewel among the brightly colored stones.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Never out of style, June 13, 2007

By 

Carroll Straus (San Juan Capistrano CA United States) - See all my reviews
(REAL NAME)   

This review is from: The Power of Ethical Persuasion: Winning Through Understanding at Work and at Home (Paperback)

I have this book, and have had it a good 10 years. and i still reread it and recommend it to others. it contains dead-on information a bout how nhumans tick taht i have not found anywhere else.

PS-- i am a lawyer!