The Power of Exhibit (Self-Counsel Business) [Paperback]

Barry Siskind (Author)

Book Description

Publication Date: September 1997 | Series: Self-Counsel Business

The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. '

Editorial Reviews

From the Back Cover

Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that’s well thought out, organized and executed, Powerful Exhibit Marketing provides the step-by-step advice you need to get real results from your exhibits, Learn how to:

• Set objectives, budget for your event, and measure its success
• Choose the right show and find the right audience
• Develop an action plan for working the show
• Design an attractive, memorable, and effective booth
• Create promotions and in-booth activities that work
• Turn leads into business
• Gather customer information and competitive intelligence
• Follow up successfully

--This text refers to an alternate Paperback edition.

About the Author

BARRY SISKIND, President of International Training and Management, is one of North America’s foremost trade and consumer show experts, and a sought-after professional speaker. He conducts workshops and speaks to 30,000-40,000 people across North America and internationally each year. Siskind’s clients include Nortel Networks, JDS Uniphase, Novartis, Glaxo-Smith Klein, Bank of Montreal, and Royal Bank of Canada. He is the trainer of choice for DMG World Media (one of the largest trade show operators in the world), and Nimlok (the second largest booth manufacturer in the world). Siskind has written over 500 original articles for trade and consumer publications, including The Globe and Mail, Marketing, and Exhibitor Magazine. He is also the author of Bumblebees Can’t Fly, Eagles Must Soar, and Making Contact. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 304 pages
• Publisher: Self-Counsel Press; 4 Sub edition (September 1997)
• Language: English
• ISBN-10: 1551801213
• ISBN-13: 978-1551801216
• Product Dimensions: 8.1 x 5.2 x 0.6 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #3,479,809 in Books (See Top 100 in Books)

More About the Author

Barry Siskind, President of International Training and Management, is a sought after consultant, speaker and author.

Over the past twenty-five years he has traveled throughout the world working with clients to improve their results at trade and consumer shows.

Barry has written seven best-selling books including his most recent, Grabbing Success by the Horns and Powerful Exhibit Marketing. He has written over 500 original articles and industry reports on the trade show industry. His syndicated column appears in 30 publications worldwide.

Barry is the Community Manager of UFILive, a blog for the global exhibit association, UFI

His energetic, motivationaland informative presentation style has earned him a listing in Canada Who's Who.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Excellent Hands-on Exhibition Guide, August 4, 2001

By A Customer

This review is from: The Power of Exhibit (Self-Counsel Business) (Paperback)

I find this book an excellent guide to exhibition and exhibit marketing. The book gives an in-depth review on exhibit marketing, which is quite a unique area in marketing that you do not usually find on regular marketing textbooks. It also provide an A-to-Z guide and tips to participate an exhibition. One thing that is very interesting about this book is that it was written based on factual figures and statistics from the field. On each important "quote", it usually comes with backup figures. So it does looks somewhat like reading an academic thesis or research article, but with an relaxing written style, still the reader can feel as if the author were casually discussing the issue in front of him/her. The author seems to want the reader to know that he is not making those issues up, but he has taken them from the real world. It is a must for experienced exhibitors, who wishes to seek new advices or ideas on how to continue improving their success at the fairground.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Everything it promises!, July 12, 2005

By 

perse "perse" (Ohio USA) - See all my reviews

This review is from: Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows (Paperback)

This book is fabulous! I recently attended my first tradeshow with some business partners. We had less than two months to prepare for the tradeshow and very little money. We relied almost entirely on this book to prepare us for the show... and it did! The book does an excellent job of outlining the types of folks you meet at a tradeshow and how to handle them to maximize your qualified leads. It also discusses how to prioritize your spending. There were no surprises when we got to the show and we were amazed at how on target the book was. We felt more than prepared. I highly recommend!

3 of 3 people found the following review helpful:

4.0 out of 5 stars Very Helpful, worth reading and extremely valid tips provided in easy to understand language., June 27, 2007

By 

Adam Justus "CLCLEATHER.com" (Grand Island, NY USA) - See all my reviews

Amazon Verified Purchase

This review is from: Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows (Paperback)

Easy reading with valid tips. There is not much more to say. This book really helped us with our trade show planning strategies. We purchased 2 books and this one was by far the better one. We could not even get through the first chapter in the other book.