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Power Friending: Demystifying Social Media to Grow Your Business Hardcover – June 10, 2010


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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio Hardcover (June 10, 2010)
  • Language: English
  • ISBN-10: 1591843286
  • ISBN-13: 978-1591843283
  • Product Dimensions: 5.3 x 0.9 x 7.3 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,641,213 in Books (See Top 100 in Books)

Editorial Reviews

Review

What Amber Mac's friends are saying about Power Friending:

"With few equals, Amber has and continues to demonstrate a keen insight toward the continually evolving fabric of the social web."
-Steve Chen, cofounder of YouTube

"Amber is one of those rare people who actually lives this social movement, and I don't know about you, but I like listening to people who live it more than people who read about it."
-Gary Vaynerchuk, WineLibrary.TV, author of Crush It!

"Social media is here to stay, and Amber Mac's Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future."
-Jeremy Gutsche, chief trend hunter at TrendHunter.com and author of Exploiting Chaos

"It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets."
-Guy Kawasaki, cofounder of Alltop

"Amber took the time to deconstruct Digg and give me valuable web usability advice when we were a tiny three-person company. I always enjoy chatting with Amber as she understands social media and where things are going."
-Kevin Rose, founder of Digg and Revision3

"Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment."
-Don Tapscott, author of Wikinomics and Grown Up Digital

About the Author

Amber Mac is a new media journalist, speaker, and consultant. She is the cofounder of the web agency MGImedia.ca and the host of Webnation, Girls Gone Geek on Xbox LIVE, net@night on the TWiT.tv network, and commandN.tv. Amber Mac is also a columnist for Yahoo!, MSN, and American Express and has worked with Tony Robbins, Discovery Channel, and Microsoft. She lives in Toronto.

Customer Reviews

AmberMac is clearly passionate about this topic, and has a very thorough understanding of it.
Geminixo
Her overview of the social media landscape is comprehensive and she provides a number of case studies throughout the book to illustrate her points.
Robert Metras
This book presents a very approachable view of using social media as one part of your business and brand building strategy.
John Jantsch

Most Helpful Customer Reviews

17 of 17 people found the following review helpful By @IdeaJason on June 28, 2010
Format: Hardcover
I own a small business that relies on referral & word of mouth. I'm a geek but personally have stayed away from all social networking sites. About 4 months ago I gave in & decided the biz needs to be on the social sites, problem is I have no clue what I'm doing there. My Facebook Fan page has had no hits in 3 months but my mom.

This book is not only my new bible for my business social stuff but explains the bigger picture in a way that allows you to easily grasp the smaller details & be able to make connections for yourself. So many books just give the directions with no oversight of how it works on the inside both technically & personally.

I also appreciate the writing. It's fun & doesn't bog down seeing that this subject could be a snore. I like seeing her examples and the fact that they really worked for her makes me more willing to drink the coolaid. She's great at telling you an entertaining story about her that actually explains what she just talked about.

The other thing I appreciated was the undertone of ethics & etiquette throughout. It was very clear on do's & don'ts so I don't look like a tool to my customers.

The best thing I got out of this book was how to view "my friends" & how to treat them. Made me realize that my social pages are not webpages but something much deeper that demands a different attitude to be successful.

Thanks Amber! (if you haven't seen her promo video for the book, do it. Parody on Dexter & its great!)
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9 of 9 people found the following review helpful By John Jantsch on June 20, 2010
Format: Hardcover
This book presents a very approachable view of using social media as one part of your business and brand building strategy. Mac doesn't spend much time wowing you with the cool new tools, but digs in and presents a resource of why and how backed with a host of new tools for just about any approach you decided to take. I'm working my way through learning about some new tools and new approaches to using social media.

John Jantsch, author of The Referral Engine: Teaching Your Business to Market Itself
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6 of 6 people found the following review helpful By Lon Koenig on June 29, 2010
Format: Hardcover Verified Purchase
Amber MacArthur is a beloved figure in the tech community. In "Power Friending," she has distilled her years of experience in Social Media into an approachable summary of the topic. Easy-to-read and jargon-free, Amber covers the history of social media, positive and negative examples, and gives practical advice about how you can use Social Media tools to improve your customer relations.
I recommend that anyone working in Social Media get copies for their clients.
It will get them up-to-speed so you can both get to work.
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3 of 3 people found the following review helpful By Robert Metras on July 10, 2010
Format: Hardcover
Amber Mac is a seasoned veteran in the internet social media space. She is a media personality in North America and had done keynote speeches on Social Media for a wide variety of organizations. What she has done in this book is answered the W5 of Social Media Who,What,When,Where and Why. Her overview of the social media landscape is comprehensive and she provides a number of case studies throughout the book to illustrate her points.This is a How-To book that will allow you to grow your business or practice and prosper. A fun read also.
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2 of 2 people found the following review helpful By Geminixo on July 19, 2010
Format: Hardcover
I just finished this book to give me a better perspective on social media, and how to implement it with my small business (I own two inns on Prince Edward Island, Canada.) What I loved about it, was the tone. AmberMac is clearly passionate about this topic, and has a very thorough understanding of it. I thought it was super important that she mentioned how to properly shoot video or record podcasts, rather than just leaving it to the reader to figure it out.

Amber has clearly done her research to exemplify the many rules of social media, so that the reader can understand what works, and what doesn't. This book is a perfect read for anyone who wants to dive into the wonderful world of social media.

Thanks Ambermac!
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2 of 2 people found the following review helpful By Michael Reynolds on July 4, 2010
Format: Kindle Edition Verified Purchase
This an easy to understand book that not only covers what social media outlets are available today, but also how to use them effectively. This book is a must if you are just starting with social media, especially if you are going to use social media for brand awareness. Do not use social media to help promote your business without reading this book.
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2 of 2 people found the following review helpful By mary anne radmacher on May 16, 2011
Format: Hardcover
TONY ROBBINS (yes, him, with the big smile) has gotten international accolades
for the way he uses twitter and social media. Where'd he learn that skill set?
Amber Mac.

This book, of ALL the books I've read on social media, is the most authentic, realistic
and understandable.

I am reading it for the third time and taking more notes.

Everything I've learned about customer service and marketing in my three decades of being
in business for myself... is mostly irrelevant. It's still true that honest, good value is what
sells. And that generosity leads any successful marketing endeavor. After that, most of
the rules have changed and are changing still. This book is helping me keep up.
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2 of 2 people found the following review helpful By A Simple Guy on March 13, 2011
Format: Kindle Edition Verified Purchase
I was hoping for more when I read this book. Perhaps I have seen and read enough about marketing and online influencing that this book had little to add. Moreover, I thought it wasn't even a very good beginners book because it tries to cover too much and offers little depth to anything. One is much better off watching Mixergy episodes or reading and studying Tim Ferriss as well as other bloggers than reading this book.
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