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The Power of Gold: The History of an Obsession
 
 
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The Power of Gold: The History of an Obsession [Paperback]

Peter L. Bernstein (Author)
3.8 out of 5 stars  See all reviews (57 customer reviews)

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Book Description

October 16, 2001
In this exciting new book, Peter L. Bernstein, who chronicled the evolution of risk in his recent bestseller, Against the Gods, tells the story of history's most coveted, celebrated, and inglorious asset: gold. From the ancient fascinations of Moses and Midas through the modern convulsions caused by the gold standard and its aftermath, gold has led many of its most eager and proud possessors to a bad end. Gold had them, rather than the other way around. And while the same cycle of obsession and desperation may reverberate in today's fast-moving, electronically-driven stock markets, the role of gold in shaping human history is the striking feature of this tumultuous tale. Such is the power of gold.

This fascinating account begins with the magical, religious, and artistic qualities of gold and progresses to the invention of coinage, the transformation of gold into money, and the gold standard. The more important gold becomes as money, the more loudly it speaks of power--even more loudly than when it served as an entry to Heaven or a symbol of omnipotence. Ultimately, the book confronts the future of gold in a world where it appears to have been relegated to the periphery of global finance.

From the Bible to the Gold Rush era to modern day Fort Knox and beyond, unforgettable characters stride through these pages. Contemplate gold from the diverse perspectives of monarchs and moneyers, potentates and politicians, men of legendary wealth and others of more plebeian beginnings; from Asia Minor's King Croesus to Rome's noted speculator Crassus, to Byzantine emperors and humble miners, Venice's Marco Polo and Spain's Francisco Pizarro, to Charlemagne and Charles de Gaulle, Richard I and Richard Nixon, Isaac Newton and Winston Churchill, Britain's economists David Ricardo and John Maynard Keynes, and Christopher Columbus and the Forty-Niners. Perhaps most remarkable are the frantic speculators who pushed gold to $850.00 an ounce in 1980 just as their counterparts twenty years later drove Internet stocks to exorbitant heights.

Whether it is Egyptian pharaohs with depraved tastes, the luxury-mad survivors of the Black Death, the Chinese inventor of paper money, the pirates on the Spanish Main, or the hardnosed believers in the international gold standard like the United States' President Herbert Hoover, gold has been the supreme possession. It has been an icon for greed and an emblem of rectitude, as well as a vehicle for vanity and a badge of power that has shaped the destiny of humanity through the ages. As Bernstein muses, "The joke is that nothing is as useless and useful all at the same time."

Far more than a tale of romantic myths, daring explorations, and the history of money and power struggles, The Power of Gold suggests that the true significance of this infamous element may lie in the timeless passions it continues to evoke, and what this reveals about ourselves.


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Editorial Reviews

Amazon.com Review

In the first chapter of his book The Power of Gold, Peter Bernstein quotes the immortal words of King Ferdinand of Spain, who once declared: "Get gold, humanely if possible, but at all hazards--get gold." As ensuing chapters reveal, man's obsession with finding, keeping, selling, and evaluating gold has rarely been a humane adventure and has always been a hazardous one. Digging deeply into history's treasury of torrid tales and complicated deals, Bernstein examines gold's lure with an economist's passion for quantification, a historian's eye for detail, and a sociologist's feel for its consequence.

Useless as a metal for most practical purposes, gold originally held value as decoration and adornment for the wealthy ancients. Later, it was minted and used as coins by the Lydians in 635 B.C. That, Bernstein goes on to reveal, put gold on a path from the concrete to the abstract, from evidence of wealth to the standard behind wealth in other forms, and finally to the tenuous place it holds in today's virtual world of credit cards and computer chips. Along the way lie wild stories of lives destroyed, fortunes won and quickly lost, and values transformed: the massacre by the Spanish invader Pizarro, whose small band of men decimated the formidable army of Emperor Atahualpa, "the Inca," through more duplicity than military skill; the roller-coaster ride of the 1890s, when the rippling impact of the Baring Brothers bank crisis in Britain sent the isolated United States into an economic meltdown; and the surplus of the Gold Coast natives of Timbuktu, who willingly traded their gold for much-needed salt, ounce for ounce.

Bernstein is a great storyteller. His accounts of mythological, ancient, and recent history ooze with odd and entertaining details that bring each successive tale of obsession to life. If not for his skill, the sheer volume of events collected here--presented more anecdotally than systematically--would be overwhelming. In the end, though, it is Bernstein's fascination with the power of gold to entangle and entrap its possessors, and its ultimate ability to change the course of entire eras and civilizations, that makes his book as fascinating as it is informative. A dense but entertaining read. --S. Ketchum --This text refers to the Hardcover edition.

From Publishers Weekly

"[T]he quest for gold" has been "gluttonous," says Bernstein, tracing the metal's impact on human myth and history: gold has inspired art, battles, conquests and discoveries, including Columbus's trip to the New World, where he hoped to secure enough gold to buy back the Holy Sepulcher from the Muslims. Bernstein makes clear the metal's virtues: it's so malleable that one ounce can be stretched into a 50-foot wire or pounded into 100 square feet, and it lasts forever (4,500-year-old Egyptian dental work, he notes, is good enough for today's mouths). Bernstein's gift for storytellingAwith just the right touch of acerbic wit (on the myth of Jason and the Golden Fleece, he summarizes, "The story does not have a happy ending, because Jason was a compulsive social climber")Aand his presentation of the paradox of how and why such a soft and simple metal has been afforded such value help make this work a winning account of human obsession, comprehensive, entertaining and enlightening. A knowledge of economics might help during the last third of the book, when Bernstein moves from ancient times to modern day and describes the economic chaos that followed WWI. By then gold was no longer the domain of legend; it had become a commodity, the standard against which powerful nations measure their wealth. But Bernstein, author of the bestselling Against the Gods: The Remarkable Story of Risk, livens up his intricate economic discussion with tales such as the one about the Harvard Business School professor who got into trouble with his dean for withdrawing his gold from the Harvard Trust Company during a gold standard-related panic in 1933. As the title promises, Bernstein does deliver a page-turning history of the not-so-heavy metal and its influence on people through the ages. $250,000 ad/promo; first serial to Worth. (Oct.)
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.

Product Details

  • Paperback: 452 pages
  • Publisher: Wiley (October 16, 2001)
  • Language: English
  • ISBN-10: 0471003786
  • ISBN-13: 978-0471003786
  • Product Dimensions: 9 x 6.1 x 1.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #225,358 in Books (See Top 100 in Books)

More About the Author

Peter L. Bernstein's nine books include the worldwide bestseller Against the Gods: The Remarkable Story of Risk. Bernstein is also an economic consultant and publisher of Economics and Portfolio Strategy, a semimonthly letter for institutional investors.

 

Customer Reviews

57 Reviews
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 (12)
3 star:
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2 star:
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Average Customer Review
3.8 out of 5 stars (57 customer reviews)
 
 
 
 
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39 of 47 people found the following review helpful:
3.0 out of 5 stars Intersting anecdotes, September 28, 2006
And an intersting read, but basically no more than a damnation of Gold itself.
The author delights, toward the end of the book , how wonderful it is to have been liberated from the shackles of the yellow metal. But one can't help but wonder if he sees the irony in the statement. The book itself is a collection of historical lessons that show the very same pattern he praises. Hard currency , perverted to fractional , inevitably fiat. The result is always the same. Massive increase in currency and punishing inflationary consequences. The author offers absolutely no argument as to why it should end differently this time. In fact , the author's tone is almost condescending as he reviews the history of Gold as money. Oh! Our generation and our economists and leaders are just ever so much smarter than their predecessors! Metal-backed currencies are characterized by the author as some quaint, antiquated ideal that constrained mankind. Yet I note in almost all cases where civilization deviated from the practice , the reason was War , and the consequence was inflation , speculation and eventually ruination. To see people, especially economists , ignore history , certainly a history as oft-repeated and essentially resulting in the same effect, is cringe-inducing.
The brave new world of Gold-as-jewlery and jewelry only remains to be seen. The price of both Gold and Silver have outperformed almost all other asset classes since the publication of the book , and there are rumblings of going back to a monetization of Silver in Mexico as I type.
It is easy for the economist to see, in hindsight, the folly of mankind. But I'll wager that Human nature has not changed as much as the author thinks. There is no mathematical formula for them to use to determine the "value" of Gold , and so I think they are confused, skeptical and mistrusting of it. I'll offer a single number for them though , based on history. Positive one. That is the correlation coefficient between the price of Gold... and fear. Bad times will come again as they inevitably do , and Gold and Silver will again see value as both a store of wealth, protection against inflation, and method of transacting commerce.
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40 of 51 people found the following review helpful:
4.0 out of 5 stars Dense, somewhat boring but will probably endure, October 12, 2000
By A Customer
It appears from the obvious publisher-placed comments that I may be one of the few people who has actually READ this book. With his no-doubt legions of researchers, Peter Bernstein obviously has his facts at hand, and they are plentifully strewn throughout the book. But this is not a business book, it is a history book about the enduring lure of the element Au. It took me about a week to finish this, and I found much of it interesting. But overall, I thought that it read like a well-researched thesis that will probably stand the test of time. There are some truly fascinating stories in it, and it is well written, but don't expect this book to tell you how to find gold or how to make enough money to buy gold. It is what it is: the history of a metal that has never lost its lustre.
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6 of 6 people found the following review helpful:
3.0 out of 5 stars 2000 Edition has more text, February 24, 2008
The older edition (Aug 30, 2000) has more pages (448 instead of 304) but costs more ($39.00). Comparing the table of contents between the 2 editions, it appears that the first 14 chapters and 207 pages are identical between the two editions but the new 2004 illustrated edition may have discarded or condensed some of the later chapters. The older 2000 edition is still available from Amazon if you look further down in search results for this title.
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Inside This Book (learn more)
First Sentence:
If gold were more plentiful on earth-say, as abundant as salt-it would be far less valuable and interesting, despite its unique physical attributes and beauty. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
stupendous conspiracy, inadvertent innovation, disintegrating age, cyanidation process, great recoinage, clipped money, million gold crowns, supreme possession, transcending value, gold stock, shilling coins, clipped coins, gold pool, thirty ounces, mint price, metallic money, monetary gold, fatal poison, international gold standard
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Federal Reserve, World War, Bank of England, New York, Bank of France, Marco Polo, Middle Ages, Roman Empire, Secretary of the Treasury, South Africa, New World, Bullion Committee, Price Revolution, Adam Smith, Black Death, Great Khan, Montagu Norman, Asia Minor, Chancellor of the Exchequer, General de Gaulle, Saint Louis, Wall Street, Dark Ages, Far East
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