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Power and Influence: The Rules Have Changed [Hardcover]

Robert L. Dilenschneider (Author)
4.1 out of 5 stars  See all reviews (11 customer reviews)


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Hardcover, July 26, 2007 --  

Book Description

July 26, 2007

Your future is at risk. All the old rules of power and influence have changed.

To succeed you need to understand and embrace the new rules.

Technology and the era of globalization have revolutionized the ways to build, keep, and assure success. To cope with these changes, adapt, and accomplish your goals, you not only must gain power, but apply it with wisdom.

In Power and Influence: The Rules Have Changed, master power broker and communications maestro Robert Dilenschneider arms you with the intellectual, technical, and moral weapons-the power tools that you need to get ahead and stay ahead in this increasingly competitive world. He reveals how by acquiring the power and influence you seek and wielding it in a techno-savvy, ethical manner, you can not only advance your personal interests, but also shape a more prosperous future for society at large.

Drawing upon the lessons he learned from his own adaptation to the digital age as well as knowledge gleaned from 1,000 drivers of change in all fields of business, Dilenschneider distills this hard-won experience into ten universal principles for success in a technology-driven volatile economy.

This book also includes anecdotes and insights that further illustrate ways you can acquire and amplify your power. You'll read about well-known visionaries the author has encountered during his illustrious career, as well as everyday people, whose prior know-how and good sense enabled them to succeed.

Most people don't understand power, let alone how to use it effectively. Reading Power and Influence: The Rules Have Changed will ensure that you live up to your professional potential, meet the demands of today's warp-speed world, and achieve personal happiness.


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Editorial Reviews

From Publishers Weekly

former Hill & Knowlton CEO Dilenschneider covers the bases on what those with power should do to retain and expand it, from keeping up with the times (or as he puts it, Accept, Adapt, and Accelerate—or Atrophy) to encouraging innovation, seizing opportunities and developing extensive networks of personal and professional contacts. Using examples from his own history as well as insights from other successful and influential business builders, Dilenschneider shares tried-and-true advice applicable to anyone who wants to get ahead and stay ahead in business management and ownership. Dilenschneider's personal experiences are particularly interesting and instructive, such as his decision to leave his well-paid position at Hill & Knowlton when he realized the company was going in a direction he no longer agreed with, or his willingness to learn from those he admired, who in turn became generous mentors. He also discusses newer technologies and promotional techniques such as blogging. Dilenschneider has had a varied career, and the reader leaves this small volume wishing he had been willing to share more of it. (Aug.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Dilenschneider, a communications expert, offers insight into power, success, and happiness in our global, volatile, and technology-driven age, which, in addition to print media, emphasizes social media (online chat rooms, bulletin boards, blogs, and podcasts). With information from 1,000 interviews of global winners and losers, the author develops 10 principles for power and success, which include accept, adapt, and accelerate—or atrophy; be prepared to start over, again and again; be innovative; seize the opportunity in every crisis; take the heat and never compromise; and search for power, but share it. Dilenschneider's wife offers excellent commentary on the importance of a spouse or significant other, while the essays by Generation Nexters (ages 18–25) are less than effective. Some will conclude that the author overreaches in seeking to target such a broad range of ages for his views; nevertheless, information from extensive interviews and insight from his high-profile career in public relations combine to give him a unique perspective for his advice. Whaley, Mary

Product Details

  • Hardcover: 224 pages
  • Publisher: McGraw-Hill; 1 edition (July 26, 2007)
  • Language: English
  • ISBN-10: 0071489762
  • ISBN-13: 978-0071489768
  • Product Dimensions: 8.5 x 5.6 x 1 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,153,315 in Books (See Top 100 in Books)

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Customer Reviews

11 Reviews
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4 star:
 (2)
3 star:
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2 star:    (0)
1 star:
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Average Customer Review
4.1 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 13 people found the following review helpful:
3.0 out of 5 stars A Top Dog Book, August 18, 2007
By 
Michael P. Maslanka (dallas, texas United States) - See all my reviews
(REAL NAME)   
This review is from: Power and Influence: The Rules Have Changed (Hardcover)
Once and a while there is a Top Dog book---look at "Who says Elephants Can't Dance"? that is a must read. This one isn't. For all his protestations of humility, the reader learns that his lawyer is from Sidley and Austin and that he likes oysters from the Park Avenue Cafe. Amid all the name dropping there is some good but unexceptional advice: read widely, not just the WSJ; be nice to people because you never know where they will end up; understand that technology is not a substitute for clear thinking and good writing; make sure your network is not so big that it overwhelms you. The best advice is perhaps inadvertent(or maybe he is still mad when his big company got taken over by an even bigger company and he was not treated right---now there is a real book in that story) and deals with what a person should do when he is tossed from an employer: "Often people say they want to strike out:"I want to get Company X". This is a big mistake. Company X does not care about you so why should you care about them." True enough.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Profound Wisdom, August 17, 2007
This review is from: Power and Influence: The Rules Have Changed (Hardcover)
If you have ever wished that you could sit down for dinner with a star from the business world and pick their brain, then you will thoroughly enjoy Robert Dilenschneider's latest book. For less money and less time than a dinner in NYC, readers will get the benefit of the accumulated wisdom of someone who has been a very successful businessman and has worked side-by-side with many of the captains of the business world.

This is a quick read book due to its length and the conversational tone in which the author converses as if over dinner. Although organized around some key principles, I believe the strength of the book is not some rigorous analytical framework but instead some key points that the author succinctly makes and that are powerful takeaways. Specifically,

Dilenschneider's book is a "must read" for anyone finding themselves experiencing a fall from power - an experience the author correctly notes is more likely than ever to happen because of the propensity for rapid turnover of executives. The author experienced such a fall and is rightly proud of the fact that he bounced back (although one senses some still lingering resentment over that episode).

The book is also a must read for aging executives who may be "fighting" change, rather than embracing it as Dilenschneider so strongly urges.

It should be a must read for the many for whom courtesy, personal respect, and the like have become such an anathema. But, I doubt it will be read by this group for the books message will likely not resonate well with those pursuing a life focused exclusively on instant personal gratification.

The greatest value in the book lies in the authors appeal that those with power use it for constructive purposes. Amen! As such, this is a perfect companion book to Robert Green's excellent analysis of the sources of power in his fine book, The 48 Laws of Power.

I wish I could be more optimistic that the world Dilenschneider advocates was closer to being at hand. A world where change is embraced but "old fashioned" values continue to be the norm. The author has done his part to appeal for such a world. The challenge is for more of us to do our part.


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5 of 5 people found the following review helpful:
5.0 out of 5 stars A Book to be Read by All, July 24, 2007
By 
This review is from: Power and Influence: The Rules Have Changed (Hardcover)
Whether you are in top management or in the rank and file, whether you are just starting in your career or a student, this book is a must read. It deals with all the challenges we face .. email, voice mail, text messaging, internet, blogging, and the like. And Robert Dilenschneider offers advice on how to manage all these forms of communication while advancing yourself in reaching your goals and objectives. This book provides examples of situations we all face, and gives us solutions that will work no matter what the age of the reader. I have read many of Bob Dilenschneider's books, and this could indeed be the best yet.


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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
traditional journalism, power player
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Wall Street, Seize the Opportunity, Seek Acclaim, Keep Focusing, Four Seasons, Keep Growing Your Network, Accelerate-or Atrophy, Think Innovation-Forget, Practice Humility, Notre Dame, Every Crisis, Earth Summit, Lynn White, White House, Great Britain, President George, Norman Cousins, Silicon Valley, Father Hesburgh, Ivy League, Joan Avagliano, Stokely-Van Camp, Bill Moyers
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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