Power Marketing for Small Business (PSI Successful Business Library) [Paperback]

Jody Hornor (Author)

Book Description

Series: PSI Successful Business Library | Publication Date: May 1993

In today's ever-increasingly competitive marketplace, every business is trying to discover ways to stand out in the crowd so it can attract new prospects, keep customers, and sell more of its products and services. So how do you stand out from your competition? The key is planning and implementing effective marketing strategies. How do you create marketing strategies that work?

Read Power Marketing for Small Business and listen to its companion audio tapes! Power Marketing helps you:
* Develop successful marketing and sales strategies
* Apply the Four Ps of marketing to get research results
* Tap the power of advertising and public relations
* Select the most cost-effective media options for your type of business
* Stretch your marketing dollars
* Convert prospects into customers

When you buy Power Marketing, you also get:
* A sample marketing plan that you can use as a guide and model;
* A glossary that defines marketing terms and jargon; and
* Thirty-seven worksheets with step-by-step instructions to help coordinate your market research, advertising evaluations, and marketing budgets.

Editorial Reviews

From Booklist

Of the more than two dozen books available that deal with marketing for small business, none is better at providing usable suggestions and advice for the day-to-day application of marketing principles to small-business operations than Hornor's. With more than 20 years of marketing experience, Hornor now conducts marketing seminars. Her guide is straightforward and filled with contagious enthusiasm, offering numerous worksheets, checklists, samples, and examples that make market research techniques, marketing plans, advertising strategy, and sales and distribution tactics understandable and practicable. Recommended for small-business collections. David Rouse --This text refers to an out of print or unavailable edition of this title.

From the Publisher

A wealth of basic, step-by-step marketing information that easily takes a new or experienced business owner through the essentials of marketing and sales strategies, customer database marketing, advertising, public relations, budgeting, and follow-up marketing systems. Power Marketing is written in a comprehensive professional way by a marketing consultant - the book features worksheets, a glossary of marketing terms, and a sample marketing plan.

See all Editorial Reviews

Product Details

• Paperback: 300 pages
• Publisher: Oasis Pr; 1st edition (May 1993)
• Language: English
• ISBN-10: 1555711669
• ISBN-13: 978-1555711665
• Product Dimensions: 10.8 x 8.4 x 0.8 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #3,494,871 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Useable not Theoretical, October 11, 2000

By 

R. C. (EUREKA, CA. United States) - See all my reviews

This review is from: Power Marketing for Small Business (PSI Successful Business Library) (Paperback)

As a marketing consultant feel I need to read current information to stay on the leading edge of my industry. I average two business books per month. Power Marketing by Jody Horner has stayed my primary resource marketing for several years. This is a handbook and not just a book of theories and ideas. When I use this book I know I have a specific path to move ahead with.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Results-Oriented Marketing Guide, October 22, 2000

By 

Michelle Y. Stevenson (Grand Rapids, MI USA) - See all my reviews
(REAL NAME)   

This review is from: Power Marketing for Small Business (PSI Successful Business Library) (Paperback)

Jody Hornor's book can be a valuable resource for small-business owners as well as marketing professionals--anyone who wants to increase profits and get the most from their marketing and advertising efforts. I have found this book indispensable in my current role as a marketing consultant and my former role as a marketing professional for an international nonprofit organization. It is an excellent reference guide and workbook that has helped me tremendously. The format of the book, including the valuable and convenient worksheets, makes this a great addition to your reference library, whether you're a beginner or a marketing pro.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Power marketing by Jody Hornor, October 18, 2000

By 

Janice Whiting (Sacramento CA) - See all my reviews
(REAL NAME)   

This review is from: Power Marketing for Small Business (PSI Successful Business Library) (Paperback)

As I read this book I realize how many things my partners and I should have done differently when we owned our business 3 years ago. We had a quality product and passion but not a clear marketing plan. Unfortunately passion and a quality product were not enough. Now as I set off on a new business venture and read Jody Hornor's book I realize the mistakes that were made. Jody Hornor's book Power Marketing has helped me develop clear and concise marketing goals. Her hands on approach with direct activities have pushed me to focus in on and develop my marketing plan. The worksheets and activities have clarified what I need to do to increase my business and kept me focused. I found this book to be clear and easy to read with great activities that will get you down to business, your business.