Customer Reviews

Power Marketing for Small Business (PSI Successful Business Library)

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As a marketing consultant feel I need to read current information to stay on the leading edge of my industry. I average two business books per month. Power Marketing by Jody Horner has stayed my primary resource marketing for several years. This is a handbook and not just a book of theories and ideas. When I use this book I know I have a specific path to move ahead with.

Jody Hornor's book can be a valuable resource for small-business owners as well as marketing professionals--anyone who wants to increase profits and get the most from their marketing and advertising efforts. I have found this book indispensable in my current role as a marketing consultant and my former role as a marketing professional for an international nonprofit organization. It is an excellent reference guide and workbook that has helped me tremendously. The format of the book, including the valuable and convenient worksheets, makes this a great addition to your reference library, whether you're a beginner or a marketing pro.

As I read this book I realize how many things my partners and I should have done differently when we owned our business 3 years ago. We had a quality product and passion but not a clear marketing plan. Unfortunately passion and a quality product were not enough. Now as I set off on a new business venture and read Jody Hornor's book I realize the mistakes that were made. Jody Hornor's book Power Marketing has helped me develop clear and concise marketing goals. Her hands on approach with direct activities have pushed me to focus in on and develop my marketing plan. The worksheets and activities have clarified what I need to do to increase my business and kept me focused. I found this book to be clear and easy to read with great activities that will get you down to business, your business.

I would highly recommend this book to any entrepreneur who is looking for a step-by-step procedure that will take them through the process of marketing and promoting their business. I wanted to have more control over how my business was being marketed. I found the workbook to be filled with the answers I need to make more informed choices. The worksheets were very helpful and kept me focused. I continue to use many of the elements in this book when I create promotional pieces.

Hornor's book is full of useful information and, importantly, 'how-to' stuff. Want to know how to track your ad's effectiveness? Get accurate print bids? Create your 'unique selling proposition?' You'll find it here. As a professional communicator (writer, speaker, PR professional) for 20 years it's the most comprehensive, concisely written and, instantly useful that I've read. If I had read it when I began my business I could have cut my learning curve at least in half. You still can.

Running small business can be tough and challenging - this book gave me hope and help in competing with larger companies with more money. Power Marketing is what the name implies - it replaces Money Marketing with ideas and concepts that can be used without breaking the bank. It also gives you discipline to focus your efforts and realize that focused powerful efforts are better than scattered investments of cash. Strongly recommend this book for small businesses (or even large businesses) who have marketing frustrations and a finite marketing budget.