Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers [Paperback]

Mitche Graf (Author)

Book Description

Publication Date: February 1, 2009

From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

Editorial Reviews

Review

"Explains building a strong Internet presence, producing high-quality mailers, and promoting word-of-mouth referrals."  —Professional Photographer

About the Author

Mitche Graf is a professional photographer and studio owner. He has worked in the sales and marketing field for more than 20 years. He lives in Newburg, Oregon.

Product Details

• Paperback: 144 pages
• Publisher: Amherst Media, Inc.; Second edition edition (February 1, 2009)
• Language: English
• ISBN-10: 1584282460
• ISBN-13: 978-1584282464
• Product Dimensions: 10.8 x 8.4 x 0.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #730,069 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars A terrific resource, November 1, 2009

By 

AvidReader (NYC) - See all my reviews

This review is from: Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers (Paperback)

I'll definitely place this one on my "active" bookshelf. There's so much here that it's impossible to digest it all in one sitting. Lots of thought-provoking questions, insightful interviews and case studies. Well worth the cost!

3 of 4 people found the following review helpful:

5.0 out of 5 stars A 'must' for any library strong in business guides to the photography business, March 15, 2009

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers (Paperback)

POWER MARKETING, SELLING AND PRICING: A BUSINESS GUIDE FOR WEDDING AND PORTRAIT PHOTOGRAPHERS appears in its second updated edition to explore marketing programs and options, the latest opportunities in blogging, press releases and online tools, and techniques ranging form using benefits-based sales to pricing and making discounts and promotional offers. The result is a 'must' for any library strong in business guides to the photography business in general and wedding business guides in particular.

1 of 3 people found the following review helpful:

1.0 out of 5 stars You've got to be kidding, April 8, 2011

By 

jack - See all my reviews

This review is from: Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers (Paperback)

Misspelling galore. Really soft on reality, really big on fantasy marketing. Any true professional who practices disaster marketing will reap the results. This advice is as old as
as history itself. It's called rip off.