Customer Reviews

Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(3)

 

 

I'll definitely place this one on my "active" bookshelf. There's so much here that it's impossible to digest it all in one sitting. Lots of thought-provoking questions, insightful interviews and case studies. Well worth the cost!

POWER MARKETING, SELLING AND PRICING: A BUSINESS GUIDE FOR WEDDING AND PORTRAIT PHOTOGRAPHERS appears in its second updated edition to explore marketing programs and options, the latest opportunities in blogging, press releases and online tools, and techniques ranging form using benefits-based sales to pricing and making discounts and promotional offers. The result is a 'must' for any library strong in business guides to the photography business in general and wedding business guides in particular.

Misspelling galore. Really soft on reality, really big on fantasy marketing. Any true professional who practices disaster marketing will reap the results. This advice is as old as
as history itself. It's called rip off.

Good day, everyone!

Firstly, my own and, therefore, very subjective opinion: pass on this item,
unless you run a well established business and would like to read about
your peers.
Country, golf, yacht or other-what's-not club members - dive into, enjoy the reading.

Those in trenches, trying to build it, look around for Zack Arias's
"Foundations of a Working Photographer": you might find it educating and encouraging.
(Disclaimer: not even indirectly affiliated with Mr. Arias)

Secondly, would like to bring Midwest Book Review (Oregon) to your attention:
[...] (Amazon deleted the link to it's own page)

At the time of writing, whoever stands behind that name created almost 62K 5-star reviews.
This item didn't escape their attention.

Resume: next time you sort books by the rating, take a look at who provided it.

Thank you for your time.

Many photographers in the book (who I either know or have met) want to boast about what they want you to think is reality. Really it is just their ego speaking. This book must have at least hundreds of misspelled words. A few good suggestions but over all a very poorly written book.

A systematic and organized approach to develop and succeed at building a highly efficient and profitable business is the goal of this book. Likewise, this book is just as systematic and organized in helping the reader learn what it takes to prosper from these objectives. Every page is densly packed with information covering just about every angle possible for financial growth. These ideas can easily benefit anyone with an inclination to build or improve their business.