- Hardcover: 356 pages
- Publisher: Wyatt-MacKenzie Publishing; 1 edition (May 8, 2011)
- Language: English
- ISBN-10: 1936214423
- ISBN-13: 978-1936214426
- Product Dimensions: 5.5 x 0.9 x 8.5 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Best Sellers Rank: #2,710,323 in Books (See Top 100 in Books)
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Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice 1st Edition
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More About the Author
Maria has created some of the most recognized marketing programs in the industry including the Huggies MomInspired Program, Disney Social Media Moms Celebration, National Mom's Nite Out and Chick-fil-A Mom's Panel. As CEO of BSM Media, a full service marketing firm focused on mothers, her client work has won recognition for driving sales and building brands. ZhuZhu Pets put her on the map in the toy industry as an innovative and results-oriented marketer when the product was named Toy of the Year. Today, her firm works with brands around the globe helping them meet their goals in the mom market. BSM Media offers everything from research to product development to social media outreach and special event management.
As a keynote speaker to audiences around the globe, Maria has engaged and educated audiences at national conferences including Digital Kids, The Toy Industry, The National Food Industry Association, National Conference of Convenience Store Owners, South African Female Marketing Association, Marketing to Moms (Turkey), Fattore Mama Milan (Italy) and National Orthodontics Association. Maria is an invited guest speaker at companies such as General Mills, Coca-Cola, Kimberly-Clark, Disney, Best Buy, WalMart, Target, Microsoft and others.
Media outlets utilize Maria and her work for news stories and features. She has been featured on ESPN's Behind the Lines, MSNBC, CNN, ABC Nightly News and many local affiliates. Maria is the most quoted resource in articles regarding mom marketing. She can be found in The Wall Street Journal, USA Today, Self, Smart, O Magazine, Oprah's Fitness Magazine, Money, Parent, Home Channel News and Entrepreneur, Women's Day, Money, Chicago Tribune, the New York Times, Wall Street Journal, Miami Herald, Philadelphia Inquirer, Denver Post, Salt Lake City Tribune and hundreds of other local and online publications.
In addition to BSM Media, Maria owns and operates MomTV, SmartMomSolutions, SocialSpotters, National Mom's Nite Out, and hosts nationally syndicated Mom Talk Radio.
In her spare time, Maria enjoys traveling, fishing, marathon running and college football. She attended Florida State University and Notre Dame's Mendoza School of Business.