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Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice Hardcover – May 8, 2011

ISBN-13: 978-1936214426 ISBN-10: 1936214423 Edition: 1st

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Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice + Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology
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Product Details

  • Hardcover: 356 pages
  • Publisher: Wyatt-MacKenzie Publishing; 1 edition (May 8, 2011)
  • Language: English
  • ISBN-10: 1936214423
  • ISBN-13: 978-1936214426
  • Product Dimensions: 8.5 x 5.5 x 0.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,453,685 in Books (See Top 100 in Books)

More About the Author

Maria Bailey brings a unique voice to today's moms.

Maria is a busy mom of four, CEO of BSM Media and an award-winning author of several books. Maria is a nationally known speaker and the foremost authority on marketing to moms. Each month she speaks to millions of moms via TV, radio, print, and online. She is the author of Power Moms, Mom 3.0, and several other books. Maria is host of Mom Talk Radio, the first nationally syndicated radio show for moms and #1-downloaded parenting podcast on iTunes, and co-host of Good Day with Doug Stephan, the #7 ranked morning talk show in America. Online Maria is the founder of MomTV.com, BlueSuitMom.com, SheStreamsTV.com and several sites that speak to and empower moms, and the companies that want to reach this powerful consumer group.

In her spare time, Maria loves to spend time with her family, work out and run marathons (23 and counting).

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Clarissa Nassar on June 23, 2011
Format: Hardcover
I love that Maria put light on some mom bloggers that are amazing women OFFline as well as on! Its such a crazy blogosphere and with more and more moms jumping on the bandwagon it can be misleading as to who are the true influencers. Regardless of traffic-- because anyone hosting giveaways and knowing what sites to list them on can be "successful" if you are looking for just numbers-- these moms actually have a true and trusted fan base, real life connections and real world influence.
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0 of 2 people found the following review helpful By lam on June 17, 2011
Format: Hardcover
I was really looking forward to this book since her other books had great reviews. This one unfortunately is more like an outdated list of mom bloggers. And they're not the biggest ones. If you take the 4 hour work week approach to business, why put your efforts into so many bloggers when you could focus on the ones that will make a bigger impact, reach a larger audience, and give you a better return on your investment?
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