This is a practical guide on how to empower your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It identifies which associations yield which benefits and provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles. Four key partnerships are outlined: suppliers, customers, employees/associates and special partners - personal or professional. The book goes beyond the basic "value chain" to encompass the entire range of relationships available to build competitive advantage.
John Mariotti is an award winning business author and an internationally recognized executive, consultant, keynote speaker. Mariotti started his career in the telecommunications industry, and was deeply involved in governmental affairs during parts of his career. He has written hundreds of articles and columns and nine non-fiction books. In "The Chinese Conspiracy" he merges an exciting fictional thriller with a factual reality of America's risk from Cyber-Attacks. His last business book, "The Complexity Crisis" was chosen as one of 2008's Best Business Books and also one of 2008's Best Books for Small Business.
John led major businesses first as President of Huffy Bicycles, which was the world leader in bikes, and then as Group President of Rubbermaid Office Products, when Rubbermaid was America's Most Admired Company.
In the 1980's and 1990's he was also Chairman of the Board of the Productivity Communications Center, Board Chairman of Goodwill Industries of Dayton (OH), and President of the Bicycle Institute of America, for which he represented the U.S. Bike industry in Washington with the International Trade Commission, the U. S. Trade Representative, the U. S. Customs Office, and members of Congress, dealing with Legislative, Trade and Product Safety issues.
Since founding The Enterprise Group in1994, he has served on multiple corporate boards and has advised leading American companies such as Emerson, Scotts, Titleist, DirtDevil, CharBroil, Hills Pet Nutrition and many others. More recently, he was non-Executive Chairman of World Kitchen, Inc., on whose board he still sits.
John is Founder of the Reunion Conference series, now in its 14th year. Since 2001 he has published THE ENTERPRISE, a weekly on-line newletter and web-blog. He holds a B. S. M. E., from Bradley University and an M. S. M. E. from the University of Wisconsin. He lives in the Columbus, OH area. John can be reached at www.mariotti.net or www.thechineseconspiracy.com
