Customer Reviews

Power Position Your Agency: A Guide to Insurance Agency Success

5 star:		(11)
4 star:		(2)
3 star:		(2)
2 star:		(1)
1 star:		(0)

 

 

I've been an insurance agent for 27 years. I subscribe to several insurance trade magazines, and have read dozens of books about insurance sales and have attended hundreds of seminars. I didn't expect to learn much new or useful. But, I'm always looking for a nugget that I might be able to use.

With this book I found more than a nugget. I found a manual on how to operate a successful insurance agency. Any single chapter in this book is worth the price. I will refer to it constantly.

I was fortunate enough to attend a seminar where Troy Korsgaden was one of the presenters. This book is a direct take on the presentation he made. He makes a very compelling case for how to grow your agency. I know it isn't what some of us want to hear. Who wants to bother with hiring other people? What the author says is that if you want to grow your agency, you must duplicate yourself by training others to perform most, if not all, duties that don't involve direct selling. And guess what? Sometimes even that function can be handled by your staff.

Troy Korsgaden's one-man agency managed 1,500 policies after all of nine years in business. With his current setup - including eleven employees - has a growth rate of 750 policies a year. I know, that isn't the goal of some of us in this business. However, his message is that if you really want to grow, there are no shortcuts. Hiring staff is not optional, it is absolutely necessary. Great book. Easy to read and to the point.

I've been in the insurance business for over 15 years. Why oh Why didn't I have this book when I started? The Best instruction book on how to grow Any size agency I've ever read. Troy's been on our side of the desk, had our struggles, same line from upper management, etc. Very good insight PLUS all the scripts one needs to put his program in place in My office! Amazing. The "E-Myth" for the Personal Lines insurance agent. Whether you are brand new or a "Vet" you will take many things out of this book that you can implement immediately and make more money.

Power Position Your Agency is loaded with fantastic tips and ideas! It's definitely helped me, and I'm constantly going back to it. My only caveat is that it's a bit weak on the whole public relations side, especially when the rest is so useful. For the pr stuff, I found Michael Levine's Guerilla PR: Wired to make up for it. I'm really confident that these two books will lead to my company's being in an excellent position!

I had the pleasure to meet Troy at one of our company's seminars. I ordered his book shortly thereafter. He has built his agency from scratch using the principles in his book to become a major player in this very competitive insurance market. The book is more "how-to" than theories about success that may or may not work in your small business. I started using his methods and noticed postive results right off the bat. Not a lot of fluff in the book and I like that!

The best book I have read about running an insurance agency. Practices that you can put into place as you read the book. Troy is also an excellent speaker!

The book has a few tidbits of valuable info. Very basic, very simplistic. For example, set goals. Wow. Really? Insightful. Hire a great team. Wow. Powerful stuff. Have your CSR make tons of appointments for you. Again, wow. I was pretty disappointed. I was not expecting a magic bullet, but I was expecting more than I got.

I wish the author would of talked a little more about the "system" of an agency and not just "hire a CSR" as the key. He was very postivie in his words but not as informative to commission splits and hiring new "sales people" for the agency.

Very easy to follow - excellent information! Is used as a training book for some agencies.

AWESOME BOOK. It is the best insurance related book I ever read with simple approach on how to become the one and best choice for insurance. With a open mind and good attitude, this book can become your insurance and financial services bible.