38 of 38 people found the following review helpful:
5.0 out of 5 stars
Root your No in a deeper Yes, March 30, 2007
William Ury is the co-author of the well-known book Getting to YES. In this book he explains how he has come to realize that getting to yes is only half of the picture. Ury even says that "whether and how we say No determines the very quality of our lives." The reason is that word No is indispensible whenever you have to stand up for what really matters to you.Certain situations can create tension between an issue which is important to you and a relatinoship that is also important to you. This tension can make us fall into the three-A trap of Accomodation (saying yes when we mean No), Attacking (responding forcefully) and Avoiding (doing nothing at all). Ury presents the positive No as a way out. In short this means:
1. Yes! -> positively and concretely describing your core interests and values
2. No. -> explicitely link your no to this YES!
3. Yes? -> suggest another positive outcome or agreement to the other person
Ury goes into much detail about how to prepare, deliver, and follow through your positive No. His style of wrting is crystal clear and his examples are interesting. Some examples are probably very recognizable to many readers (like: how do you say to someone who wants to borrow money from you when you don't want to). Other examples are much grander (how to negotiate in an inter-ethnic conflict) and also interesting. The core idea of this book is very simple and very important. I was perhaps most interested to read Chapter 2 which explain the importance of a Plan B, which is your backup for your prefered outcome. I'll end this review with a quote by the great No-sayer Mahatma Gandhi (which is mentiond on page 7): "A `No' uttered from deepest conviction is better and greater than a `Yes' merely uttered to please or what is worse, to avoid trouble.
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24 of 25 people found the following review helpful:
5.0 out of 5 stars
Saying no in a positive way, May 10, 2007
The title isn't a cute play on words. This book really does reveal how to say "no" in a positive way. Some people think saying no is negative behavior, without recognizing the reality that failing to saying no (when you should) can do immense harm. Some people think that getting your way ("winning") is what matters, and they render their "no" in a way that diminishes their own position and everyone involved.
The first view is disrespectful to yourself and dishonest toward the other person. The latter is disrespectful to the other person and dishonest toward yourself. Neither view takes into consideration that two parties have their own needs and agendas to meet. When one side loses, both lose.
A third way, which Ury reveals, is honest and respectful to both parties. Consequently, it leads to a positive outcome for both parties. Sometimes, it's a matter of leaving a door open. You may have worked with someone who quit and came back several times over the course of many years--how did that person manage to say no to your employer and yet leave the door open to being rehired later? A "no" doesn't need to inflict negative results--it can provide positive results. How that happens is the subject of this book, and Ury provides many examples to show how this works.
In fact, one example from this book was a verbatim suggestion given to me by a business associate just last year. In a pre-sale message, we needed to tell a customer no to some features he wanted. I had sent my associate my planned reply, and she came back with a suggestion--it was a softener to the no, one that left the door open without tying us down. The customer was delighted with my modified reply, and I closed the sale. After the sale, I compared both replies and saw that my original, while not patently offensive, didn't leave the door open and could easily have left the customer feeling cold.
Recognizing these kinds of gems in this book helped reinforce to me the credibility of the author. Yes, he already came with plenty of high-end credentials, as a quick online search on "William Ury" reveals. But what really grabbed me was the substance of the book. Here's a subject we all have to deal with, on various levels, but we find it so hard and so frustrating to get it right. We find ourselves constantly choosing between saying yes to have harmony and saying no to protect our interests. But we don't need to be in that position. It's not an either/or choice.
You can say no to someone's (offer, demand, viewpoint, preference, plans) in a way that leaves that other person feeling better for the exchange, and thus enhances the relationship. You can refuse a customer's demands and not lose the sale or watch future sales evaporate. You can tell your spouse no (to that golf outing, new car, cruise) and not start a fight. You can tell your child no to going to (name the place) without getting an argument or temper tantrum in return. You can tell your boss no to yet another (assignment, transfer, trip, seminar) without sinking your career advancement. How you say no allows you to do these things. And that is what Ury addresses from his years of experience in negotiations.
As I read through this book, time and again I found myself nodding, "Yes, that's exactly right." Other times, I found myself thinking, "So, that's how I should have handled (name the circumstance)!" or "I can see how this works better than the way I normally do it."
Many times, I have said no to someone or disagreed with someone, only to be surprised that the other person is offended. I may have said, "This is wrong," but the other person heard, "You are wrong." You can say no to the proposal without saying no to the person. Yury explains how to do this.
It's a powerful skill, and not just in business. For example, have you fought with a friend or family member over something trivial? Or, flipping that around, have you bought into the "go along to get along" concept, only to fume later?
The process of providing another person with a positive no has three stages: preparation, delivery, and follow-through. The book is divided into three Parts, each of which deal with one of these stages. Each Part contains three chapters, bringing the subtotal to nine chapters. The final (tenth, but unnumbered) chapter concludes the book by explaining the marriage of yes and no.
This book is a winner. If you practice its principles, both you and the recipient of your "no" will feel like--and be--winners, too. I must caution you, this book does not provide some simplistic formula or magic words to utter. It takes time to master the concepts and apply them correctly. Ury provides plenty of examples to show that doing so is well worth the effort.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars
This book is gift to all of us, April 3, 2007
I bought this book for twenty dollars, plus tax . . . but it was still a gift. I say this because Ury is clearly a world-class leader in the field of negotiatons, whose expertise has been honed in the most varied and challenging of circumstances. Yet, in this book he shares many of the secrets by which he makes his bread and butter and earns the respect of giants of industry, government, as well as the more proletarian lives he touches. I asked myself, "Why did this very busy and successful man bother to take the time to lay all of this out for us common folk?" Sure, he'll make a big profit from the endeavor, but still, we will gow rich as well, in other ways, due to his having bothered to share his hard-earned wisdom with us all.
In writing this book, Ury has done us all a service, certainly myself. From the very beginning, he increased my awareness and sense of confidence in social and professional relationships, as when I had to quickly draw the line with a person with a borderline personality who was wreaking relational havoc at my place of work. Ury gives us confidence in our No's, grounded in a conscious and deep sense of our own "Yesss," our own non-negotiable principles and values. He also teaches us how to move beyond "No," to liveable "Yesses," that is, to solutions which respect and address the needs of all parties.
This book is wise, it is principled, it is thorough. At times it seemed too detailed, but as I continued to read, I was grateful for his patient exploration of every nuance, because even amidst my first reading, I was promising myself a second read . . . and more. This, because the book is a master course in more effective interpersonal relationships whether in the workplace, academia, or the home.
In making things sound so simple, Ury risks being accused of marketing the obvious. However, these matters only seem obvious after he has so articulately pointed them out. This too is a measure of his skill, his generosity, and the value of this big little book.
Buy it. And more than that, use it! It will mature you and put more spring in your step.
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