The Power of Promotional Products [Paperback]

David Blaise (Author), Maria Carlton (Author)

Book Description

ISBN-10: 0974100315 | ISBN-13: 978-0974100319 | Publication Date: December 1, 2004

All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign?

Make All Your Marketing and Advertising More Accountable

If you've only ever used promotional products as handouts or giveaways, you're missing the boat. In this insightful book, written by two internationally recognized promotions experts on two continents, you'll discover that the true value of promotional products lies in their ability to reach your prospects affordably, create ongoing awareness and literally quantify the performance of every marketing medium you use.

Inside this book, you'll learn:

* The Four Factors of Successful Promotions
* How to Reap the Benefits of Residual Marketing
* The Big Difference Between Giveaways and Promotions
* How to Balance Budgets, Quality and Quantity
* The Necessity of Having a Purpose for Your Promotion
* How to Choose the Appropriate Product
* Secrets of Saving Time, Money & Headaches with Artwork
* How to Maximize Trade Show Response
* What to Expect from Your Promotional Products Advisor
* Basic Do's and Don'ts of International Gift Exchange
* A Quick Guide to Industry Changes & Buzzwords
* How to Enhance Your Image with Corporate Apparel
* ...and much more

Editorial Reviews

About the Author

Maria Carlton comes from a marketing background that spans nearly 20 years working in the sales, advertising, printing, promotional product and media industries. She also owned and operated her own successful award winning promotional products company for nearly 10 years before selling it to commence her successful coaching and consulting career in 2001. Maria was recently selected by a renowned USA publisher to be one of only a handful of business mentors to contribute to a book called The World’s Greatest Business Mentors.

David Blaise is an entrepreneur and business consultant with over twenty five years experience in direct marketing and advertising, with over a dozen of those years spent in the promotional products industry as a sales representative, sales manager, marketing manager, business owner, sales trainer and coach. He is the author of numerous sales and marketing systems on DVD video, audio CD and cassette, including Sledgehammer Marketing and Top Secrets of Promotional Products Sales. Mr. Blaise is an internationally recognized speaker-trainer and a frequent contributor to many marketing and promotions related magazines.

Product Details

• Paperback: 100 pages
• Publisher: Blaise Drake & Company, Inc. (December 1, 2004)
• Language: English
• ISBN-10: 0974100315
• ISBN-13: 978-0974100319
• Product Dimensions: 8.3 x 5.4 x 0.3 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #391,597 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars A One of a Kind Book!, February 7, 2004

By 

"promotiondoctordotcom" (Everett, WA USA) - See all my reviews

This review is from: The Power of Promotional Products (Paperback)

There's nothing on the market like this book. As a Promotional Products Advisor for over eleven years, I have always wished for a way to teach my clients about the power of promotional products. My wish has been granted. The book is quick and easy to read yet authoritative and practical. It's a must read for every Promotional Products Advisor, but, more importantly, must be read by every business owner and corporate executive to learn how to take full advantage of the marketing value of promotional products. Don't buy one copy of this book...buy ten and get them into the hands of marketing decision makers as soon as possible.

8 of 9 people found the following review helpful:

1.0 out of 5 stars A Major Disappointment., May 26, 2006

By 

C. Stout - See all my reviews

This review is from: The Power of Promotional Products (Paperback)

First, at $20, this slim 100 page book is at least $10 OVERPRICED.

Based on all the great reviews, I couldn't wait for this book to arrive. WOW! What a letdown. The concept of the book is great, but there's little information in here that's of great insight...VERY little meat. The information that is here is presented well, and there are a few good ideas. But perhaps there's not enough info. on this topic to warrant a book.

For the most part, the book is full of common sense and generalities. The following aren't exact quotes, but close enough: "Make sure people that you hire know what they're doing" & "when people come up and talk to you, make them feel special."

The authors state that there are 100's of thousands of promotional products & that they can't possibly cover every one. Sadly, not even the major categories were covered adequately.

They state throughout the book that you need the help of a "trained promotional products advisor" to steer you on the right path & make sure you don't screw up. Well, that's what I thought I was buying this book for...to help me do a good job & not get it wrong! Whatever knowledge it is that these "advisors" have, I expected most of it to be in this book. Especially when they've got a $20 price on it.

Save your money for something else.

3 of 4 people found the following review helpful:

5.0 out of 5 stars The Power of Promotional Products, January 22, 2004

By 

Barb Burcham (Norman, OK) - See all my reviews

This review is from: The Power of Promotional Products (Paperback)

WOW! David Blaise has done it again! This is the Only book you'll need for your buyers of promotional products and corporate apparel. Everything a savvy buyer needs to know is in this easy to read, easy to understand book. This book backs up all of the things we promotional counselors have known for years but never quite knew how to explain correctly. Buy it now!