The Power of Real-Time Social Media Marketing and over one million other books are available for Amazon Kindle. Learn more
Buy New
$18.41
Qty:1
  • List Price: $27.00
  • Save: $8.59 (32%)
FREE Shipping on orders over $35.
Only 9 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Friday, April 25? Order within and choose One-Day Shipping at checkout. Details
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Hardcover


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Hardcover
"Please retry"
$18.41
$10.00 $0.90 $7.17

Frequently Bought Together

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World + Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR + Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Price for all three: $47.15

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (December 13, 2010)
  • Language: English
  • ISBN-10: 0071752633
  • ISBN-13: 978-0071752633
  • Product Dimensions: 9.3 x 6.3 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #305,347 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Beverly Macy is CEO and cofounder of Gravity Summit and managing partner of Y&M Partners. She teaches executive marketing courses for the UCLA Business and Management Extension Program. Macy lives in Beverly Hills, California.

Teri Thompson is a creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC. She served as media director for U2 singer Bono's (RED) campaign with Fortune 500 partners and held marketing and production positions at ABC, CBS, and NBC. Thompson lives in Simi Valley, California.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Related Media


Customer Reviews

4.2 out of 5 stars
5 star
10
4 star
3
3 star
3
2 star
0
1 star
1
See all 17 customer reviews
The book contains carefully selected case studies that beautifully illustrate how effective SMM can be.
SColburt
This is a textbook in one of my UCLA Empowered new media classes... and it is answering many of the questions I've had about social media.
Eliana Writes
We may be bombarded by the stream of messages around us but this book provides the life vest you need to stay afloat!
L. Gullo

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Mr Tuttop on September 13, 2011
Format: Hardcover
This book is focused on corporate companies and huge organizations cases. They provided good point and interesting reviews.

I would recommend "Social Customer" by Adam Metz and "Measure What Matters" for small businesses and entrepreneurs.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Stacy Y. Correll on April 25, 2011
Format: Hardcover
This book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By maria melob on October 29, 2013
Format: Kindle Edition Verified Purchase
I am taking a class by the author at UCLA. This book has really helped me get started. It not only motivated me but gave me insightful and useful advice to apply social media marketing tools and add a new skill to my resume!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
This is a textbook in one of my UCLA Empowered new media classes... and it is answering many of the questions I've had about social media. Have it on Kindle but will order hard copy for my library.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Shannon on August 8, 2012
Format: Hardcover
After reading this book I felt more comfortable with social media. It give the big picture as well as explain every platform and why it is important. I recommend this book to anyone who is interested in social media.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
I feel like this book is a very "text book" version of social media marketing. I did not find it to be very helpful or current. There are many other better books out there with more relevant information regarding social media tips and how-to's. I would not recommend this for someone trying to improve their business.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
For anyone interested in learning about Social Media Marketing this is an excellent choice! It contains both practical and theoretical information and is exceptionally well written. The book takes you through the evolution of Social Media Marketing and provides perspective on how SMM began and offers insight into where it is headed. The book contains carefully selected case studies that beautifully illustrate how effective SMM can be. I highly recommend this book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
THE POWER OF REAL-TIME SOCIAL MEDIA MARKETING is a current, informative snapshot of the subject of social media that is evolving like a wildfire as we speak. Macy and Thompson do a great job explaining this vast field in a way that makes sense without being pedantic. Babyboomers, such as myself, will especially benefit in finally understanding what the big deal is about Facebook, Twitter, LinkedIn and blogging and why the "Digital Natives" see things in a different light.

The case studies are relevant to all types of businesses and organizations and provide easy to understand examples of how even small social media marketing efforts can provide positive results.

We may be bombarded by the stream of messages around us but this book provides the life vest you need to stay afloat!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Most Recent Customer Reviews

Search
ARRAY(0xa1f78060)