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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Hardcover – January 3, 2011


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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World + Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR + Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (January 3, 2011)
  • Language: English
  • ISBN-10: 0071752633
  • ISBN-13: 978-0071752633
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #682,468 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Beverly Macy is CEO and cofounder of Gravity Summit and managing partner of Y&M Partners. She teaches executive marketing courses for the UCLA Business and Management Extension Program. Macy lives in Beverly Hills, California.

Teri Thompson is a creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC. She served as media director for U2 singer Bono's (RED) campaign with Fortune 500 partners and held marketing and production positions at ABC, CBS, and NBC. Thompson lives in Simi Valley, California.


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Customer Reviews

This book has really helped me get started.
maria melob
Furthermore, if you are not using social media for business, it will educate you personally to the new and complex world of REAL TIME social media.
Kathleen Matson
It contains both practical and theoretical information and is exceptionally well written.
SColburt

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Mr Tuttop on September 13, 2011
Format: Hardcover
This book is focused on corporate companies and huge organizations cases. They provided good point and interesting reviews.

I would recommend "Social Customer" by Adam Metz and "Measure What Matters" for small businesses and entrepreneurs.
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2 of 2 people found the following review helpful By Stacy Y. Correll on April 25, 2011
Format: Hardcover
This book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.
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1 of 1 people found the following review helpful By maria melob on October 29, 2013
Format: Kindle Edition Verified Purchase
I am taking a class by the author at UCLA. This book has really helped me get started. It not only motivated me but gave me insightful and useful advice to apply social media marketing tools and add a new skill to my resume!
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1 of 1 people found the following review helpful By Kati on August 5, 2012
Format: Hardcover Verified Purchase
I feel like this book is a very "text book" version of social media marketing. I did not find it to be very helpful or current. There are many other better books out there with more relevant information regarding social media tips and how-to's. I would not recommend this for someone trying to improve their business.
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Format: Hardcover
Everyone should read this book, not only for marketers but to get more knowledge within Social Media and it's own World.
Perfect examples to understand the point of each chapter and also use of Case Studies is great as we learn out of picturing scenarios.

It is worth reading and learning about the urge of using Social Media Now, preferably yesterday or last week as it is such an important subject and engagement today is crucial.
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Format: Kindle Edition Verified Purchase
This is a textbook in one of my UCLA Empowered new media classes... and it is answering many of the questions I've had about social media. Have it on Kindle but will order hard copy for my library.
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By Shannon on August 8, 2012
Format: Hardcover
After reading this book I felt more comfortable with social media. It give the big picture as well as explain every platform and why it is important. I recommend this book to anyone who is interested in social media.
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Format: Hardcover
For anyone interested in learning about Social Media Marketing this is an excellent choice! It contains both practical and theoretical information and is exceptionally well written. The book takes you through the evolution of Social Media Marketing and provides perspective on how SMM began and offers insight into where it is headed. The book contains carefully selected case studies that beautifully illustrate how effective SMM can be. I highly recommend this book!
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