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Power Sales Words: How to Write It, Say It And Sell It With Sizzle Paperback – May 1, 2006


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Product Details

  • Paperback: 280 pages
  • Publisher: Sourcebooks (May 1, 2006)
  • Language: English
  • ISBN-10: 140220650X
  • ISBN-13: 978-1402206504
  • Product Dimensions: 7 x 0.6 x 7 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #2,150,462 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Vicky Oliver, author of 301 Smart Answers to Tough Interview Questions, is an award-winning copywriter with X years of experience at brand-name, top-tier advertising agencies in Manhattan. Ms. Oliver has written extensively about unemployment and the job search and her numerous articles have appeared in the New York Times "Job Market" section, Adweek magazine, and on Crain's New York Business website. She lives in New York City.

More About the Author

Vicky Oliver writes books that give people the confidence they need to succeed on the job hunt as well as on the vital quest for prospects. She also gives seminars on job-hunting, networking, and the art of branding yourself. Today her first book, 301 Smart Answers to Tough Interview Questions, is available in the U.S., England, France, Australia, Canada, Japan, and Turkey. Her second book is called Power Sales Words, How to Write It, Say It, And Sell It with Sizzle. Her third business book will be published in the fall of 2008. (All Sourcebooks)

Vicky has been featured on the front page of the New York Times 'Job Market' section and on over 100 local and national radio programs. She was designated in-house job-hunting expert at the Shomex Diversity Fair at Madison Square Garden. Her articles have appeared in Adweek magazine and on Crain's New York Business website; and she was interviewed for Esquire magazine's 'Answer Fella' column.

In 2007, Vicky hosted a Business Etiquette Dinner for 142 graduating seniors of Brown University. She also presented an Effective Interviewing seminar to 200 sophomores, juniors, and seniors up at the Brown campus during Career Week.

Vicky was recently elected President of the Brown University Club in New York. Vicky is also a newly minted Vice President of her class at Brown and a member of the Brown Alumni Association Board of Governors.

Vicky believes that job-hunting can be a lonely endeavor and encourages job seekers to contact her via email for advice on their searches. She is in constant touch with over 5,000 recent candidates in all different professions and in all different walks of life: the employed, the unemployed, entrepreneurs, freelancers, retirees, college graduates, and people returning to the job market.

A Brown University graduate with a degree in English Honors and a double major in Political Science, Vicky lives in Manhattan, where she has dedicated herself to helping others turn around their careers and their lives.




Customer Reviews

It's list of words to use for copy is really poor.
Thomas O'Malley
Anyone new to this kind of writing or is thinking of getting into it will certainly appreciate having this book at their fingertips.
J. L Shafer
The author is very witty and provides a ton of specific words, phrases and ideas for jazzing up your writing.
Jacob C. Wesner

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jon Swan on October 12, 2006
Format: Paperback
Vicky Oliver's Power Sales Words is a valuable resource for professional and non-professional writers alike. Packed with useful synonyms and antonyms, creative phrases, do's and don'ts, instructive essays and more, Power Sales Words puts the words you need right at your fingertips. Whether you're brainstorming for ideas, searching for the perfect adjective or trying to punch up that closing paragraph, Power Sales Words can help. I keep it on my computer desk right next to the dictionary and thesaurus.
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2 of 2 people found the following review helpful By J. L Shafer on March 8, 2008
Format: Paperback Verified Purchase
This book is a contemporary Thesaurus and handbook for those who write advertising or promotional copy, or want to jazz up their delivery. Anyone new to this kind of writing or is thinking of getting into it will certainly appreciate having this book at their fingertips.

Joyce Shafer
Author of "I Don't Want to be Your Guru, but I Have Something to Say" and "How to Have What You REALLY Want."
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1 of 1 people found the following review helpful By gleichzahl on June 25, 2006
Format: Paperback
I found this book at my local book shop, stored in the wrong section, which means I wasn't really looking for anything of this sort at that moment. But as it deals with a field in which I am very involved, I started browsing the table of contents. This led to browsing the book itself, and I spent the next 25 minutes musing through some of the very hands-on lists and examples the author provides. This book made simple for me some things with which I had been struggling, and it led exactly in the direction my own vague instincts needed to go. It cleared up things I understood only vaguely about the technique of writng sales copy, and then led me a couple of steps further in a logical sequence, and finally it just took off and revealed in excellent details many points which, on my own, I might have started to approach in another couple of years of work!

The book is so solid because it explains technical skills in a way that is thorough and well-organized, and although it's not one of those weigh-ten-pounds guides to a field, it still works as a reference, or almost a dictionary, for a very large number of useful ideas.

I wanted to stay in the book store and browse until I'd read the whole thing, but I realized this was one I needed to take home with me. I've been using it for two months now and I really feel a little guilty that I didn't write this review sooner. I'd like to make up for that by giving an extra 'star', but five's the max. Oh well, it's not really a matter of putting little 'stars' on this one. Next time you're in a book-store you might want too see for yourself.
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2 of 2 people found the following review helpful By Jacob C. Wesner on September 20, 2006
Format: Paperback
This book has superb advice on writing for anyone -- not just for those in sales and advertising. The author is very witty and provides a ton of specific words, phrases and ideas for jazzing up your writing. Get this book!
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1 of 1 people found the following review helpful By Web Impresaria on September 19, 2006
Format: Paperback
Great reference book. I design and write copy for websites and other media. I know I often have only seconds to grab a viewers attention and I have to "say it with sizzle" as quickly as possible. This book covers several different categories of writing and is an easy read. I use it in both the brainstorming and the refining process. Ms. Oliver's tips empower my language.
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Format: Paperback Verified Purchase
In communication to be short and to the point is a very rare quality and when it is missing the communication suffers. This book is short and to the point. This is a most pragmatic approach to writing to sell. Every time I have to write I find great guidance in this wonderful book.
People who criticize the lists of words presented in this book are missing the usefulness of this most practical book. Look at it as a crash course in writing.

The “short” Writer’s Handbook (800+ pages) is probably a superior English text in academia. This is useless when you need to write a job application cover letter in a hurry. Some purists have lost touch with the reality of business needs and fast pace.
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