Power Sales Writing [Paperback]

Sue A. Hershkowitz-Coore (Author)

Book Description

Publication Date: July 21, 2003

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

• Lists of power words and phrases
• Editing and revision techniques
• Tips on how to break bad news and achieve desired outcomes
• Advice on translating sales skills into copy
• Techniques for getting prospects to act by articulating their needs

Editorial Reviews

From the Back Cover

Write for results with speed, power, and confidence!

Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and easy-to-learn writing techniques you can use every day to wow clients, win sales, and sell your boss on your ideas.

Following a painless, three-step process, you'll learn how to reduce your writing time by up to 80 percent and produce clearer, stronger, more persuasive business letters, e-mails, proposals, and presentations. Whether you're a sales rep, a marketing manager, or an executive, Power Sales Writing will help you to energize and focus your writing with:

• Straightforward must-ask prewriting questions that sharpen your message
• Quick techniques for foolproof editing and revising
• Expert tips on translating your sales skills into selling copy
• Proven methods for motivating readers to action
• Winning advice on delivering bad news in a good way
• Crucial need-to-know lists of power words and phrases

Start reading Power Sales Writing today. By tomorrow you'll be writing letters, e-mails, and proposals that gets you the results you want you and the recognition you deserve.

About the Author

Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.

Product Details

• Paperback: 144 pages
• Publisher: McGraw-Hill; 1 edition (July 21, 2003)
• Language: English
• ISBN-10: 0071410333
• ISBN-13: 978-0071410335
• Product Dimensions: 7.8 x 6 x 0.6 inches
• Shipping Weight: 7 ounces
• Average Customer Review: 4.9 out of 5 stars  See all reviews (31 customer reviews)
• Amazon Best Sellers Rank: #154,177 in Books (See Top 100 in Books)

More About the Author

Internationally recognized communications expert with multiple degrees and honors from prestigious universities, Sue helps audiences increase their profitability, professionalism and productivity through improved communications. Sue has authored Power Sales Writing (McGraw-Hill) and How to Say It to Sell It! (Prentice Hall/Penguin) and has been quoted in USAToday, CEO Insights and Selling Power. Sue is a past officer and board member of the National Speakers Association, a founding member of Meeting Professionals International's Women's Leadership Initiative, has been designated an MPI "Platinum" speaker for 9 consecutive years and was named "Best in Class - 2010-2012" by the Professional Convention Management Association.

Quick facts about Sue Hershkowitz-Coore:

*Has spoken before more than a million people across the USA and in seven international venues.
* Earned a fellowship sponsored by the University of California at Berkeley and a Masters degree in Counseling (Arizona State University -- Go Sun Devils!)
* Authored 2 books: Power Sales Writing (McGraw-Hill, now in its SECOND EDITION!) ranked 5 stars on Amazon.com and translated into 3 languages, and How to Say It to Sell It! (Prentice Hall/Penguin books)
*Published Dog Tales for the Heart, contributed to The Best on Success and The Best of Customer Service anthologies
*Elected to 2 terms as a Board member and officer of the National Speakers Association Board of Directors
*Appointed as a founding member of the 24,000 member Meeting Professionals International association's Women's Leadership Initiative Committee
*Served the meetings industry as a member of the Meeting Professionals Advisory Committee and on the Meeting News Advisory Council.
*Co-founded the Arizona Meetings Industry Council, served two terms as president of the *AZ chapter of the National Speakers Association.
*Appointed chair of National Speakers Association's Strategic Initiative Council 2004-05.
*Designated an MPI "Platinum" speaker for 9 consecutive years - since the inception of the honor
*Named "Best in Class - 2010-2012" by Professional Convention Management Association
*Received the NSA's President's Award for Distinguished Service 2006-07
*Lives in Scottsdale, Arizona, with her husband, Bill. Sue's son, Michael, is earning his degree in Fire Science and is the best manager (mom's opinion!) at The Outback Steakhouse.
*Holds two yellow belts in the martial art of Aikido, has run four 1/2 marathons in the past 5 years, is a happy MacBook Pro user, enjoys elite Platinum status with both American and US Airways airlines (her second home is seat 2B), and is a member in good standing of the National Speakers Association and Meeting Professionals International.

Sue's motivational keynotes have contributed to the success of many, many thousands of people. She blends funny personal stories and motivational messages, with universal principles of success and practical proven research. Join her many clients that not only invite her back more than a dozen times each year, but invite her back year after year, after year!

Learn more about scheduling Sue.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Practical, lively, and informative...a must read., September 2, 2003

By 

Jackie Henderson (Project Manager, Foremost Insurance Co., Grand Rapids, MI USA) - See all my reviews

This review is from: Power Sales Writing (Paperback)

This book is a must for anyone who does any writing in his or her career, which is everyone. Sue gives practical help that can be used immediately to get the results you need. The email tips are especially helpful. They are common sense tips that most of us have forgotten, but all need to remember if we are to be taken seriously in our email communication. Sue's style is direct, practical and lively. You will want to have everyone in your office read this book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Power is an UNDERSTATEMENT!, April 19, 2006

By 

Michael J. Cheatham "Inspired" (Chicago, IL USA) - See all my reviews
(REAL NAME)   

This review is from: Power Sales Writing (Paperback)

Competition is fierce and having the best marketing department or newest product is not good enough. All successful Sales professionals possess skills that set them apart from their competitors and effective writing should be at the top of their skill set. In her new book, Power Sales Writing, Sue provides the tools that will inspire the reader to develop or enhance their writing effectiveness and ultimately set them apart from the competition. Power Sales Writing has a prominent position on my bookshelf - a must read!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Should be required reading!, September 3, 2003

By 

Beth Gray, Associated Builders and Contractors (Atlanta, Georgia) - See all my reviews

This review is from: Power Sales Writing (Paperback)

This book provides invaluable tips on writing powerful and persuasive letters and e-mails. It has helped me save time and be more confident in my writing ability. This book should be required reading for every salesperson to keep them from wasting their time writing useless letters and e-mails!