Customer Reviews

Power Sales Writing

5 star:		(28)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This book is a must for anyone who does any writing in his or her career, which is everyone. Sue gives practical help that can be used immediately to get the results you need. The email tips are especially helpful. They are common sense tips that most of us have forgotten, but all need to remember if we are to be taken seriously in our email communication. Sue's style is direct, practical and lively. You will want to have everyone in your office read this book.

Competition is fierce and having the best marketing department or newest product is not good enough. All successful Sales professionals possess skills that set them apart from their competitors and effective writing should be at the top of their skill set. In her new book, Power Sales Writing, Sue provides the tools that will inspire the reader to develop or enhance their writing effectiveness and ultimately set them apart from the competition. Power Sales Writing has a prominent position on my bookshelf - a must read!

This book provides invaluable tips on writing powerful and persuasive letters and e-mails. It has helped me save time and be more confident in my writing ability. This book should be required reading for every salesperson to keep them from wasting their time writing useless letters and e-mails!

The author has developed some great guidelines and tips that I am confident if I and my staff follow them we will make more sense to our clients and prospects. I know we can sell more, retain our clients and be more effective!

Power Sales Writing is valuable for writers and for anybody doing sales work. It is a down-to-earth and fun resource.
I use this book as a text in a Telecommunications course I teach: "Writing for Sales". Sue gives concrete examples on style, content, and methods for writing good sales proposals and letters. I especially enjoy the section on etiquette for writing and sending emails.

Power Sales Writing is an excellent tool for those who want to
minimize the time they spend writing while maximizing the results of
it. Let Sue Hershkowitz-Coore show you how to make your points, close
the sale and keep the customers coming back for more.
- Michael LeBoeuf
Author of "How to Win Customers and Keep Them for Life"

Power Sales Writing is a quick course on writing sales letters that get results. I spent a few hours yesterday at local book stores searching for this kind of book, and I'm very glad I found it. I crafted a letter today designed to solicit customer testimonials. Within two hours everyone had responded. The author offers a simple yet very effective process for crafting your correspondence. Following this process makes the creation much easier and quicker. While the book contains useful examples of good and bad letters, it is not full of useless templates. There are books like that out there, but most of the letter templates are irrelevant.
Overall, the author did a great job providing the reader with valuable information without a lot of fluff. This will take you a few hours to read, but will certainly deliver results.

Power Sales Writing provides you with the skills and tools to write effective sales letters with very little effort. You should share this book with everyone on your sales team. You will be amazed by the results generated by following Sue's simple steps to writing. Read this book and you will learn how to save time and increase sales!

Whatever you're selling - a product, service or an idea - this book
gives practical tips to feel more confident about how you word your
message whether it is an email or a formal business letter. It's fun and
easy to read. I recommend Power Sales Writing whether you consider yourself
a sales person or not!
Cheryl Goar, Executive Director, Arizona Nursery Association

This book tells us "like it is" in a practical understanding way.
We may know many of the lessons in the book but do we understand why and how to use them. The chapter on e-mails was right on point and will improve my use of e-mail etiquette.