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Power Selling: Seven Strategies for Cracking the Sales Code Paperback – July 1, 2004


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Product Details

  • Paperback: 256 pages
  • Publisher: CRL Publishing Group (July 1, 2004)
  • Language: English
  • ISBN-10: 0793185718
  • ISBN-13: 978-0793185719
  • Product Dimensions: 9 x 0.5 x 6 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #366,952 in Books (See Top 100 in Books)

Editorial Reviews

Review

Power Selling is a must-read book for anyone who makes a living by selling…which is everyone! -- Jeffrey J. Fox Bestselling Author, How to Become a Rainmaker<br /><br />Realize your highest performance...use what's in this book. -- Anthony Parinello Wall Street Journal Bestselling Author of Selling to VITOtm<br /><br />Realize your highest performance...use what's in this book. -- Anthony Parinello, Wall Street Journal Bestselling Author of Selling to VITOtm<br /><br />This book shows you how to supercharge yourself and put your sales career onto the fast track. -- Brian Tracy, Author, Goals!<br /><br />This book will give you the information, knowledge, and wisdom you need to master your sales career. --Nido Qubein, Chairman, Great Harvest Bread Company

About the Author

George Ludwig has more than twenty-five years of sales, sales management, and sales training experience, including five years of presenting his sales success seminar all over the country. Ludwig worked eight years for Johnson & Johnson at the national level, is licensed in real estate, and spent a year in car sales. Today, Ludwig is a nationally known keynote speaker, sales trainer, sales coach, and corporate consultant, presenting over 80 times a year. He teaches Sales Success and Peak Performance to various corporations and associations, including Coldwell Banker, Sprint, Bank One, Southwest Airlines, Mazda North America, Century 21, Purdue University, Johnson & Johnson, and countless others. He is a popular contributor to trade publications and newspapers, including Selling Power Magazine, Sales and Marketing Management Magazine, Entrepreneur Magazine, Investors Business Daily, TIME Magazine and The New York Times.

Customer Reviews

4.8 out of 5 stars
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Most books on this subject have very little new content; this book is the exception!.
Todd Hunt
The book is used in conjunction with an on-line assessment tool that provides great feedback as to where salespeople are strong and where they need to improve.
Steve Cooper
As a sales person, consultant, and sales trainer, I recommend this as a must read for every sales professional.
Chris Kennedy

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By C. Seedorf on August 6, 2004
Format: Paperback
George Ludwig grasps concepts that seem to have eluded many of the leading thinkers in sales and he debunks many of the myths that revolve around so-called "strategic selling". His original research that uncovered "the seven powers" of the world's greatest salespeople, which are really "best-of-breed practices," is right on the money. This might be the first sales book you could actually hand to your buyer and say "Here's how I'd like to proceed with you," because of the integrity and trust woven into the Power Selling approach. I literally read the entire book cover-to-cover in one sitting, and as of this writing I'm reading it a second time. And Ludwig's on-line assessment tool is a great addition to the book. The book has definitely helped my air charter business grow to the next level and it's the best overall book on selling strategy I've ever read--and I think I've read most of them.
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3 of 3 people found the following review helpful By D. S. Tresemer on August 19, 2004
Format: Paperback
Our firm has had the pleasure of working with George in a consultative relationship, and when he told us about his vision for "Power Selling" I was concerned. George is chapter two ... The Power of Real Passion. How are you ever going to capture your energy and enthusiasm for attracting and retaining client relationships in a book...I wondered. Well, he has done it. By reading Power Selling you will feel George's energy ramp up with every passing chapter. This book is the only resource that I've come accross that takes the best of sales success of the past half century and finally connects the dots. If you're looking for gimmicks and a quick fix then move on. But if you have a passion for people and a passion for your commodity, then this book is a must read!
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2 of 2 people found the following review helpful By Steve Cooper on July 30, 2004
Format: Paperback
Power Selling is a GREAT read! George Ludwig's latest book is a refreshing new approach to selling. In essence it distills the "best practices" of the world's greatest salespeople down to just seven core competencies. The books academic approach that is combined with Ludwig's 25 years of sales experience makes the book extremely 'real world' in application. There are just a ton of ideas sprinkled throughout the book called Power Boosters that are very practical and can bring immediate improvement. The book is used in conjunction with an on-line assessment tool that provides great feedback as to where salespeople are strong and where they need to improve. And that serves as a great road map for tracking progress towards reaching sales superstar stature! One thing the book emphasizes that I found very valuable is the importance to stop talking product features and start talking about the real life usage scenarios a product or service provides that people can more easily relate to. That reminder is very simple and yet very powerful.
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Format: Paperback
This book will teach you to wake up and take control of your destiny, AND have a sense of humor on your way to becoming a champion!

The 20 years of Living in the trenches, has given George Ludwig the right and the privilege to be your guide and coach to an amazing and powerful life. You will stand on the high shoulders of someone who has truly cracked the code of sales success and become a master of the world's seven top selling strategies of: Reputation, Passion, Research, Rapport, Resource Management, Resiliency, and Relationships.

If you really want to change your life and your destiny, buy this book, study it, immerse yourself in it, and you are guaranteed success...it is that simple.

This book has taught me a very powerful formula to focus on in all my business and sales ventures and has already had a profound impact on my career, and sent my energy through the roof!

It teaches how to be a top sales and business superstar and remain in the utmost place of integrity and credibility. I absolutely love the chapters on rapport and relationships...and of course, you better have passion for what you do.

If you want a book that teaches you how to be a used car salesman or sell from the old paradigm, go elsewhere. But if you want the best of the best of ALL books and programs on sales and success period, no matter what your career is or your life is about...do not miss buying this book. Do it, do it now!

It's the Ultimate guide to sales and success...and whether we realize it or not, we're all selling something!
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Format: Paperback
I really obtained a significant amount of tangible help from Mr. Ludwig's book, Power Selling. In an easy to remember tactic of using all Rs to head the chapters, George drills down to the assets that all great salespeople need to develop rock-solid customers. While its great to possess a product that has compelling differentiation, George elucidates the factors that really cement the sale between salesperson and customer.

While all of the Rs are key, I particularly found benefit in the Reputation, Relationship and Research chapters. These are heavily involved with consulting for and truly caring for, your customers. These I have used in my success in selling and now are further defined and elaborated by George Ludwig. Thank you, George, for the keys to sales!

Grant Davis

Owner-PhysiciansHealing
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