Customer Reviews

Power Selling: Seven Strategies for Cracking the Sales Code

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George Ludwig grasps concepts that seem to have eluded many of the leading thinkers in sales and he debunks many of the myths that revolve around so-called "strategic selling". His original research that uncovered "the seven powers" of the world's greatest salespeople, which are really "best-of-breed practices," is right on the money. This might be the first sales book you could actually hand to your buyer and say "Here's how I'd like to proceed with you," because of the integrity and trust woven into the Power Selling approach. I literally read the entire book cover-to-cover in one sitting, and as of this writing I'm reading it a second time. And Ludwig's on-line assessment tool is a great addition to the book. The book has definitely helped my air charter business grow to the next level and it's the best overall book on selling strategy I've ever read--and I think I've read most of them.

Our firm has had the pleasure of working with George in a consultative relationship, and when he told us about his vision for "Power Selling" I was concerned. George is chapter two ... The Power of Real Passion. How are you ever going to capture your energy and enthusiasm for attracting and retaining client relationships in a book...I wondered. Well, he has done it. By reading Power Selling you will feel George's energy ramp up with every passing chapter. This book is the only resource that I've come accross that takes the best of sales success of the past half century and finally connects the dots. If you're looking for gimmicks and a quick fix then move on. But if you have a passion for people and a passion for your commodity, then this book is a must read!

Power Selling is a GREAT read! George Ludwig's latest book is a refreshing new approach to selling. In essence it distills the "best practices" of the world's greatest salespeople down to just seven core competencies. The books academic approach that is combined with Ludwig's 25 years of sales experience makes the book extremely 'real world' in application. There are just a ton of ideas sprinkled throughout the book called Power Boosters that are very practical and can bring immediate improvement. The book is used in conjunction with an on-line assessment tool that provides great feedback as to where salespeople are strong and where they need to improve. And that serves as a great road map for tracking progress towards reaching sales superstar stature! One thing the book emphasizes that I found very valuable is the importance to stop talking product features and start talking about the real life usage scenarios a product or service provides that people can more easily relate to. That reminder is very simple and yet very powerful.

If you want a power boost for your selling success, "PowerSelling" is a turbocharged resource for you. Just as with his first book "Wise Moves", George Ludwig uses his brilliant nack for reducing selling complexity into easy to read practical tips. As a sales person, consultant, and sales trainer, I recommend this as a must read for every sales professional.

I really obtained a significant amount of tangible help from Mr. Ludwig's book, Power Selling. In an easy to remember tactic of using all Rs to head the chapters, George drills down to the assets that all great salespeople need to develop rock-solid customers. While its great to possess a product that has compelling differentiation, George elucidates the factors that really cement the sale between salesperson and customer.
While all of the Rs are key, I particularly found benefit in the Reputation, Relationship and Research chapters. These are heavily involved with consulting for and truly caring for, your customers. These I have used in my success in selling and now are further defined and elaborated by George Ludwig. Thank you, George, for the keys to sales!
Grant Davis
Owner-PhysiciansHealing

When I read this book, I I had a different opinion going in. As a recent grad just starting a career in sales, I knew mostly textbook training. George Ludwig takes all that "textbook" and makes it practical. There are a lot of great little tips that are perfect things for newcomers to sales to pick up as well as things sales stars may have forgotten about. There are also a lot of great quotes that make you think about the stratagies and ties them to the everyday. I think this is a great book; definitely better than some of the other dry, textbook sales books I have read.

This book will teach you to wake up and take control of your destiny, AND have a sense of humor on your way to becoming a champion!

The 20 years of Living in the trenches, has given George Ludwig the right and the privilege to be your guide and coach to an amazing and powerful life. You will stand on the high shoulders of someone who has truly cracked the code of sales success and become a master of the world's seven top selling strategies of: Reputation, Passion, Research, Rapport, Resource Management, Resiliency, and Relationships.

If you really want to change your life and your destiny, buy this book, study it, immerse yourself in it, and you are guaranteed success...it is that simple.

This book has taught me a very powerful formula to focus on in all my business and sales ventures and has already had a profound impact on my career, and sent my energy through the roof!

It teaches how to be a top sales and business superstar and remain in the utmost place of integrity and credibility. I absolutely love the chapters on rapport and relationships...and of course, you better have passion for what you do.

If you want a book that teaches you how to be a used car salesman or sell from the old paradigm, go elsewhere. But if you want the best of the best of ALL books and programs on sales and success period, no matter what your career is or your life is about...do not miss buying this book. Do it, do it now!

It's the Ultimate guide to sales and success...and whether we realize it or not, we're all selling something!

As a business owner, I have always been challenged on how to improve my sales. What should I focus on? This book hits on all the keys to get you there. I loved how the book was structured into easily understandable sections: PASSION, REPUTATION, RESEARCH, RAPPORT, RESOURCES, RESILIENCY and RELATIONSHIPS. His side bars of POWER BOOSTERS helps you immediately put into practice what George is trying to teach you. He translates the academic to the pracitical! I also found useful his Professional Selling Assessment which identified by selling strengths and areas for improvement. I highly recommend this book for all of us you sell!

Sales folks by nature tend to be uninhibited, and when they become sought-after trainers and speakers, audiences reinforce this tendency by responding warmly to charming, oddball openers and anecdotes. In this case, however, even while providing substantial advice, author George Ludwig demonstrates that personal stories that bring down the house during a speech don't always translate into print. Moreover, a single anecdote, like a sharpshooter's bullet, often has more effect than a machine-gun spray of tales. Some of the stories (maybe the one about "Captain Underpants") don't contribute much. If you put the distracting anecdotes aside, however, what you have left is a very solid book capitalizing on the author's extensive practical experience. Has Ludwig cracked a genetic "sales code" that will help you earn more? Maybe not. However, his seven secrets are seven staples any salesperson needs. We believe that most sales professionals and sales trainers will benefit from his sound motivational and logistical advice.

I have been in the Financial Services Industry for 20 years in capacities of recruiter, trainer, producer, teacher, manager, and author. Mr George Ludwig has topped the crowd head and shoulders with this book! His depth of insight regarding powerful keys to cracking the code are going to help my business tremendously. I highly recommend Power Selling to anyone who wants to "take it to the next level"