From the Publisher
Howard Rankin's forte is to provide valuable insights and practical advice on important subjects in a way that everyone can understand. He is expert at distilling scientific information, research and technical advice into readable and enjoyable books that work.
From the Author
The techniques and approaches described in this book are effective and necessary for anyone trying to motivate others. I have tried to provide examples from different professions and all walks of life to demonstrate how these universal principles can be used by anybody in any setting.