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Power Talk: The Art of Effective Communication Paperback – June 1, 1999

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Editorial Reviews

From the Publisher

Howard Rankin's forte is to provide valuable insights and practical advice on important subjects in a way that everyone can understand. He is expert at distilling scientific information, research and technical advice into readable and enjoyable books that work.

From the Author

The techniques and approaches described in this book are effective and necessary for anyone trying to motivate others. I have tried to provide examples from different professions and all walks of life to demonstrate how these universal principles can be used by anybody in any setting.

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Product Details

  • Paperback: 191 pages
  • Publisher: Step Wise Press (June 1, 1999)
  • Language: English
  • ISBN-10: 0965826139
  • ISBN-13: 978-0965826136
  • Product Dimensions: 5.5 x 0.5 x 8.7 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,369,532 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

18 of 18 people found the following review helpful By Dan Forbush ( on November 8, 1999
Format: Paperback
"The ego is the thermal underwear of our psyche," writes Howard Rankin in this highly readable, entertaining and yet profound guide to effective communications. "It allows our innermost processes to be kept within, keeping us warm, comfortable and protected from the harsh elements of the outside world..."
"The problem with most of our communication," he continues, "is that it is given and received with too much thermal underwear. We keep the barriers up, not extending ourselves, and not letting the other person in."
The upshot: "If meaningful communication is hard to find, so is meaning...Communication is a spiritual issue. It is spiritual not just in the fact it requires personal extension and understanding, but that it is a prerequisite for articulating the meaning in our lives. Communication skills are therefore the most valuable personal resource."
This book is full of gems like this. As a writer, I particularly enjoyed Rankin's discussion of story-telling. "Human beings are programmed to make sense of the world around them. Uncertainty is far too unsettling for the human mind, and we will go to great lengths to construct explanations, even if they are detrimental to us, rather than put up with the unknown...We are thus programmed to tell ourselves stories for the sake of our sanity. Communication _is_ story-telling."
But perhaps the most useful part of the book -- the section I will return to again and again -- are his 20 suggestions for escaping the "cage" of our own egos. His is a great list, but his message is that we must continually develop -- and experiment with -- our own.
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Format: Paperback Verified Purchase
Quite simply one of my favorite books on effective communication. Rankin makes his points with humor, storytelling and some (for me) pleasant surprises such as the connection between communication and spirituality and the difference between being assertive and being manipulative. I especially like the content on persuasiveness including why it is so important in getting what you want and how we can improve our chances of persuading others to consider our ideas and requests. If you're looking for books that can help you communicate more effectively, I recommend putting this one on your short list.
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