As the upcoming presidential elections focus attention on the campaign process, this consummate insider draws back the curtain on how modern elections have been transformed in the past quarter-centruy--and how those changes have altered politics, in America and around the world. Widely recognized as the coinventor of the overnight poll, Doug Schoen has spent his career ushering politics into the modern age, fusing the latest technology with refined political strategy, while in constant pursuit of the public’s hearts and minds. In The Power of the Vote, he offers a revealing glimpse inside his most pivotal campaigns and provides an essential primer for understanding elections of yesterday, today, and tomorrow. From the legendary New York City mayoral race of 1977 where he helped Ed Koch claim the throne of New York to Bill Clinton’s reelection campaign in 1996 to Jon Corzine’s stunning victory in the 2000 New Jersey Senate race, Schoen explains his rise to electoral success, examining how his efforts with voter polling revolutionized the practice of democracy in America. But Schoen’s contributions are not merely domestic, and here he also details his decade-long struggle to unseat Slobodan Milosevic, not with cluster bombs and air power but through diligent campaign strategy and sophisticated polling. Providing an intimate, firsthand account of the ten-year struggle in Serbia, he demonstrates that much of the conflict could have been avoided through American support of the Serbian political process. Illustrating that the the most effective nation building occurs at the ballot box, Schoen uses his recent involvement with winning campaigns in Ukraine and the Dominican Republic, as well as an ill-fated effort in Venezuela, to show how exit polls--not military force--are frequently the most effective way to achieve regime change around the globe. Complete with a discussion of the strategies and tactics that will lead the Democrats back the the White House in 2008.
--This text refers to the
Kindle Edition
edition.







