The Fisher-Price Power Wheels Story

The first Power Wheels® vehicles came rolling along in 1971. Almost 40 years later and with millions of vehicles on the road to date, Power Wheels continues to be the #1 battery powered vehicle brand in the business! That's because every Power Wheels® vehicle is built Fisher-Price® tough, with innovative play and performance features you won’t find in other ride-ons. And only Power Wheels vehicles come with a comprehensive One Year Bumper-to-Bumper Limited Warranty backed by 300 service centers throughout the country.

Before they’re produced, Power Wheels vehicles are put to the test on our own in-house Quality Assurance Test Track to ensure quality performance, mile after mile. They're put to the test by kids, too, in the Fisher-Price onsite Play Lab and through the Fisher-Price in-home test program, to make sure they’re age-appropriate, easy to operate, and of course, fun to drive!