Powerful Marketing On A Shoestring Budget: For Small Businesses [Paperback]

Dee Blick (Author)

Book Description

Publication Date: December 10, 2008

If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.

Editorial Reviews

About the Author

Born in Yorkshire, Dee Blick is an award-winning Chartered Marketer. Over the past 24 years she has worked with hundreds of small businesses, helping them to grow through marketing on a small budget. Dee also writes for many business magazines and websites, sharing marketing advice and tips. Most recently she has featured on the BBC and radio as a marketing entrepreneur. In the last two years Dee has won three advertising and PR awards and in this book she shares her winning approach. Dee now lives in Sussex with her husband, her two sons and 14 chickens.

Product Details

• Paperback: 276 pages
• Publisher: AuthorHouse (December 10, 2008)
• Language: English
• ISBN-10: 1438937539
• ISBN-13: 978-1438937533
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,526,909 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Brilliant book!, October 3, 2010

By 

Sarah Gilfillan - See all my reviews

This review is from: Powerful Marketing On A Shoestring Budget: For Small Businesses (Paperback)

What a great book! There's loads of really practical, useful information written in terms that you don't need to have a marketing degree to understand!

The case studies and examples give you even more of a guide as to how to put the things she suggests into practice, and are very inspiring.

I feel like Dee really understands the needs and restictions, particularly in budget, of small (and sole trader) businesses, and can relate to that extremely well.

An excellent book!

5.0 out of 5 stars Essential reading for small business owners, January 8, 2009

By 

Keith Roberts "Keith R" (London) - See all my reviews
(REAL NAME)   

This review is from: Powerful Marketing On A Shoestring Budget: For Small Businesses (Paperback)

This book should be required reading for any small business owner looking to grow their business. It ranks alongside Michael Gerber's E-Myth as essential guidance to all SME companies.
What makes Powerful Marketing on a Shoestring Budget outstanding is not the fact that it is choc-full of all the keys to building sales in a small business but more importantly it is has an easy to read message, a message which can readily applied to get significant, long term results - without having a degree or an in house marketer!
It is well structured and can be read from the start to end, it is also excellent as a reference book - you are planning an exhibition then go straight to that chapter, likewise for all the distinct marketing areas from telesales to e-marketing, from direct mail to PR.
All key directives are backed by understandable genuine case studies which show how they can be swiftly applied in the real world.
This is not a book for students of marketing or academics. Its narrative is not an analogous character-led storybook of the Blanchard/Gerber genre. It is a genuine How-to-market-my-business manual 101 aka How-to-significantly-boost-my-sales manual for the business owner.
Dee's clear and concisely written book will enpower SME owners to grow their business - fact - all you need to do now is -FOLLOW THE INSTRUCTIONS -ACT NOW!!!