Customer Reviews

Powerful Marketing On A Shoestring Budget: For Small Businesses

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What a great book! There's loads of really practical, useful information written in terms that you don't need to have a marketing degree to understand!

The case studies and examples give you even more of a guide as to how to put the things she suggests into practice, and are very inspiring.

I feel like Dee really understands the needs and restictions, particularly in budget, of small (and sole trader) businesses, and can relate to that extremely well.

An excellent book!

This book should be required reading for any small business owner looking to grow their business. It ranks alongside Michael Gerber's E-Myth as essential guidance to all SME companies.
What makes Powerful Marketing on a Shoestring Budget outstanding is not the fact that it is choc-full of all the keys to building sales in a small business but more importantly it is has an easy to read message, a message which can readily applied to get significant, long term results - without having a degree or an in house marketer!
It is well structured and can be read from the start to end, it is also excellent as a reference book - you are planning an exhibition then go straight to that chapter, likewise for all the distinct marketing areas from telesales to e-marketing, from direct mail to PR.
All key directives are backed by understandable genuine case studies which show how they can be swiftly applied in the real world.
This is not a book for students of marketing or academics. Its narrative is not an analogous character-led storybook of the Blanchard/Gerber genre. It is a genuine How-to-market-my-business manual 101 aka How-to-significantly-boost-my-sales manual for the business owner.
Dee's clear and concisely written book will enpower SME owners to grow their business - fact - all you need to do now is -FOLLOW THE INSTRUCTIONS -ACT NOW!!!