"Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. "Powerful Proposals" goes beyond "This is what we do" documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client. this book contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.
Powerful Proposals
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Technical Communication: "Powerful Proposals is the ideal book for people involved in business and academia..Whether you’re writing a paper or writing a proposal, Powerful Proposals can give you that winning edge over others."
Book Description
"How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond ""this is what we do"" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm:
* assess their ""winner or loser"" proposal status and take proactive steps to become a winner
* address the ""Big Four"" questions that a proposal must answer to be successful
* create ""A+"" proposals in less time with less wasted effort via a simple, repeatable process
* neutralize the issue of price when the firm is not the low-price provider
Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements."
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Most Helpful Customer Reviews
17 of 17 people found the following review helpful:
5.0 out of 5 stars
Highly Recommended!,
This review is from: Powerful Proposals: How to Give Your Business the Winning Edge (Hardcover)
Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).
4 of 6 people found the following review helpful:
4.0 out of 5 stars
A great start,
By lenonline (South Dakota) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Powerful Proposals: How to Give Your Business the Winning Edge (Hardcover)
This book has a lot of good information. I like how it goes through the process of proposal writing. For seasoned sales people there is not much new, but for someone new to selling it will be a great resource.
5.0 out of 5 stars
Comprehensive Book on Proposals,
Amazon Verified Purchase(What's this?)
This review is from: Powerful Proposals: How to Give Your Business the Winning Edge (Hardcover)
I've got quite a few books on proposal management/writing, and this is the best one in my opinion. I found it to be the most enjoyable to read, the most comprehensive, and the most resourceful. When I moved from managing proposals at a small company of 100 people to a global firm with 7,000 people, there were a lot of new processes I needed to learn. Reading this before I started my new position kept me from looking stupid and unprepared for much more complex pursuits!
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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living executive summary, executive summary themes, pink team review, sidebar messages, submitting our proposal, early sales effort, postproposal activities, important sales messages, late middle game, proposal contributors, interpretive caption, red team review, powerful proposal, superior proposal, behavioral differentiation, powerful differentiator, winning behavior, positive differentiation, proposal manager, theme statements, business development process, draft indicate, linking features, proposal team, customer instructions Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big Four, The Behavioral Advantage, Sweet Spot, New York, Hot Line, Sour Spot, Most Successful Companies Do Differently, Best Possible Score, Comments Score, Ring Down, Pink Team Review Page, Red Team Review Page, Theodore Levitt, David Maister, Elmer Wheeler, The Free Press, The Marketing Imagination, Treatment Facilities New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
living executive summary, executive summary themes, pink team review, sidebar messages, submitting our proposal, early sales effort, postproposal activities, important sales messages, late middle game, proposal contributors, interpretive caption, red team review, powerful proposal, superior proposal, behavioral differentiation, powerful differentiator, winning behavior, positive differentiation, proposal manager, theme statements, business development process, draft indicate, linking features, proposal team, customer instructions Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big Four, The Behavioral Advantage, Sweet Spot, New York, Hot Line, Sour Spot, Most Successful Companies Do Differently, Best Possible Score, Comments Score, Ring Down, Pink Team Review Page, Red Team Review Page, Theodore Levitt, David Maister, Elmer Wheeler, The Free Press, The Marketing Imagination, Treatment Facilities New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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