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The Powerful Radio Workbook [Paperback]

Valerie Geller (Author)

4.5 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Publication Date: November 15, 2000

The Powerful Radio Workbook: The Prep, Performance & Post Production Planning, is geared for all broadcasters-programmers, on-air talent and presenters, news and managers. Also for those interested in "breaking into radio or TV."

This Workbook, by Internationally acclaimed broadcast consultant Valerie Geller is the companion book to Valerie Geller's first book "CREATING POWERFUL RADIO: A Communicator's Handbook, for news, talk, information & personality," offers information to build exciting programming even on slow days, improve an average voice, increase your audience, create powerful news, teach powerful storytelling techniques and get results with airchecking.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The Powerful Radio Workbook: The Prep, Performance & Post Production Planning, is geared for all broadcasters-programmers, on-air talent and presenters, news and managers. Also for those interested in "breaking into radio or TV."

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Editorial Reviews

Review

"The Powerful Radio Workbook is the 'Thomas Road Guide" to success in radio!" -- Andy Vierra, Program Director, KNUU Radio, Las Vegas

Now I have the help I need to develop 'hit talent.' -- David

This should be a textbook. -- Chris Berry, Vice President ABC News

Product Details

Paperback: 280 pages
Publisher: M Street Corp (November 15, 2000)
Language: English
ISBN-10: 0964793059
ISBN-13: 978-0964793057
Product Dimensions: 9.8 x 7.5 x 0.7 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #640,141 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Valerie Geller Page

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Customer Reviews

2 Reviews

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Average Customer Review

4.5 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

4.0 out of 5 stars Excellent textbook, August 13, 2005

KayR (San Marcos, Tx United States) - See all my reviews

This review is from: The Powerful Radio Workbook (Paperback)

This book was aimed more to upper management and directors in radio, but still offered a lot for those who are not. Also - the main purpose is toward the talk industry. If you are seeing Top 40 gigs, this book is not for you.
Gellers book helped me most, at this point, by giving me an inside look of what my PD's are looking for, rather than what I think they may be looking for. Definetly useful.

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5 of 10 people found the following review helpful:

5.0 out of 5 stars Thank you Ms. Geller, January 7, 2001

"snowjob" (Los Angeles) - See all my reviews

This review is from: The Powerful Radio Workbook (Paperback)

As a recent college graduate entering the job market, I have memorized The Powerful Radio Workbook. I could have used this when I was still in school! Thank you Ms. Geller for helping me gain the confidence I need to be a success.

Cindy Snow

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Inside This Book (learn more)

First Sentence:
Geller Media International broadcast consultant Denise McIntee has years of experience finding and developing new radio talent. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
aircheck session, aircheck tape, show prep, air talent, engaging question, dial position, parody songs, air personality, air personalities, powerful radio

Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Powerful Radio Workbook, Post Production Planning, Valerie Geller, Jaye Albright, New York, Los Angeles, Alan Eisenson, Randy Lane, Tom Zarecki, Andy Beaubien, Dan Vallie, Bernard Gershon, Guy Zapoleon, Loma Ozmon, Tommy Kramer, Lorna Ozmon, Mackie Morris, Fort Worth, Mother Teresa

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Citations (learn more)

This book cites 4 books:

Star Country by Jill Robinson on page 1
Mr. Tambourine Man: Seven Poems of Bob Dylan: for Voice and Piano by Bob Dylan on page 64
Animal Farm by George Orwell on page 13
Lifestyles of the Rich and Famous by Robin Leach on page 35

2 books cite this book:

Radio Production, Fifth Edition by Robert McLeish in Back Matter
This Business of Broadcasting by Leonard Mogel in Back Matter

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