Paul Timm will teach readers how to become a "customer magnet." After reading this second edition, one will know how to establish a customer base, retain customers through satisfaction and appreciation, and win back lost customers. There are probably thousands of proven ways to win new customers, but Dr. Timm offers the best--a mix of classic, common sense tips, and ingenious advice.
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Most Helpful Customer Reviews
10 of 11 people found the following review helpful:
5.0 out of 5 stars
Two hours of reading=Successful ideas!,
By Danny Fradin (Hershey, PA USA) - See all my reviews
This review is from: 50 Powerful Ways to Win New Customers, Second Edition (Paperback)
This book took me a quick two hours to read, but had many useful ideas and techniques. There were a lot of commonsense approaches to customer service, but this book but it black and white and very concise.This is definitely a book to buy if you can spare two hours to have a bounty of customer service techniques. Five Stars!
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Straight forward common sense ideas...easy to implement,
This review is from: 50 Powerful Ways to Win New Customers, Second Edition (Paperback)
This book is a very easy read...easily read in one setting, but it has some very powerful ideas that are sometimes forgotten.I especially liked his "POE", your company's points of encounter...are you giving the very best service that you can in every aspect of your business that touches your customers? If you're not what areas can you improve in? I think this book is a great stepping stone to more brainstorming to help you get new customers, as well as techniques to start implementing.
25 of 35 people found the following review helpful:
5.0 out of 5 stars
A Solid Resource,
By Rob Davidson (Chicago, IL) - See all my reviews
This review is from: 50 Powerful Ways to Win New Customers, Second Edition (Paperback)
Well worth reading. But I'd also recommend you supplement it with the standard small business resources. Jay Levinson's Guerrilla Marketing. Barry Maher's Getting the Most from Your Yellow Pages Advertising (if you have to advertise in phone books as most of us do, this will make all the difference). Ed Nash's Direct Marketing if you do direct marketing. Ries & Trout's 22 Immutable Laws, if you need to learn about positioning (and if you're unsure about your positioning, you need a copy).
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