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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector Paperback – April 15, 2014

ISBN-13: 978-1611323900 ISBN-10: 1611323908

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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector + Business Anthropology, Second Edition + DOING ANTHROPOLOGY IN CONSUMER RESEARCH
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Product Details

  • Paperback: 211 pages
  • Publisher: Left Coast Press (April 15, 2014)
  • Language: English
  • ISBN-10: 1611323908
  • ISBN-13: 978-1611323900
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #366,308 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Sam Ladner, PhD, works as both an academic and a practitioner. A sociologist specializing in the social aspects of technological change, she has published articles in peer-reviewed journals such as Time & Society and The Canadian Journal of Communication. Ladner successfully operated her own research firm, Copernicus Consulting, until recently joining Microsoft as a Senior User Researcher in the Microsoft Office division. She served as a Postdoctoral Fellow at the Ted Rogers School of Information Technology Management at Ryerson University in Toronto, where she also taught qualitative research methods as an adjunct professor. She holds a PhD in sociology from York University, an M.A. in communication from Simon Fraser University, and a Bachelor’s of Journalism from University of King’s College.

More About the Author

Sam Ladner is a sociologist who researches the intersection of work, technology, and organizations. She is a senior researcher at Microsoft in the Office division. In her academic life, she received her PhD in sociology from York University, served as Postdoctoral Fellow at Ryerson University's School of Information Technology Management and has published in peer-reviewed journals. In her applied research, she is a Senior Researcher with Microsoft Office. Her current research focuses on emerging trends in productivity and workplace dynamics.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Thomas Wendt on June 5, 2014
Format: Paperback Verified Purchase
This is one of those rare books that balances academic rigor with practice-based implications. Sam does a great job of mediating the theory required to talk about ethnography with the language needed to communicate to business-minded readers. I'm a practicing design researcher myself, and although perhaps not the main target reader for this book, I learned a lot. I would particularly recommend the book for business leaders who interact with qualitative researchers or are thinking about bringing it into their organization, or to practitioners who have some experience with research but seek a more well-rounded explanation.

I recommended that my students all pick up a copy. Even if they don't become ethnographers, ethnographic approaches affect many parts of the design process. Similarly, even if you don't work with ethnography, the methods and frameworks in this book are transportable to many contexts.
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