Automotive Holiday Deals Up to 50% Off Select Books Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Indie for the Holidays egg_2015 All-New Amazon Fire TV Beauty Gifts Gifts Under $50 Find the Best Purina Pro Plan for Your Pet Amazon Gift Card Offer bf15 bf15 bf15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Black Friday Deals BestoftheYear Shop Now Tikes
Practical Genius: A 5-Step Plan to Turn Your Talent and P... and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Buy Used
Condition: Used: Very Good
Comment: Crisp, attractive copy.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Practical Genius: The Real Smarts You Need to Get Your Talents and Passions Working for You Hardcover – October 11, 2011

21 customer reviews

See all 8 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$2.46 $0.01

Take an Extra 30% Off Any Book

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more

Editorial Reviews


Practical Genius combines unstoppable optimism with unflinching straight talk to coach you through the process of uncovering your talents and putting them to work. There’s a genius inside you, and Gina Rudan is the person to help you let it out.”

—Daniel H. Pink, author of Drive and A Whole New Mind

Practical Genius is the kind of book whose time has come. Its message is must reading for those who want to live and contribute fully—and who don’t want an illness or accident to be their wake-up call!”

—Christiane Northrup, M.D., author of Women’s Bodies, Women’s Wisdom

“Gina motivates people to life-transforming action with her witty, manifesto-style message. And she offers the inspiration and skills we need to compete and succeed, but above all, to fully realize our potential."

—Naomi Wolf, author of The Beauty Myth

"Gina’s vision of a world of people intensely and intuitively connected by their activated genius is gorgeous.  Practical Genius sets an exciting course for the individual and the community, and it’s a journey not to be missed."
--Jeff Rosenthal, Co-Founder of Summit Series

About the Author

Gina Rudan is the founder and president of Genuine Insights, Inc., a contemporary professional development and training practice. Before launching her own firm, Rudan worked at Fortune 500 companies including Avon Products and PR Newswire. She is also the founder of TEDxMIA and lives in Silicon Valley with her husband and son. Visit her at

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Hardcover: 224 pages
  • Publisher: Touchstone; 1st edition (October 11, 2011)
  • Language: English
  • ISBN-10: 1451626045
  • ISBN-13: 978-1451626049
  • Product Dimensions: 5.5 x 1 x 8.2 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,189,467 in Books (See Top 100 in Books)

Related Media

More About the Author

Gina is the President of Genuine Insights Inc. a contemporary professional development training practice whose mission is to leverage the genius within every individual and organization. Gina spoke on the subject of genius at the 2010 TED Global conference at Oxford University.

She has been a guest lecturer for organizations including Merck Co., the BET Network, the Interpublic Group and the United States Department of Agriculture. She is also the founder of TEDxMIA, an independent movement to spread new ideas in southern Florida where she resides with her husband and son.

Customer Reviews

Most Helpful Customer Reviews

20 of 24 people found the following review helpful By J. Epstein on December 28, 2011
Format: Hardcover Verified Purchase
I should have suspected something when I saw that all 14 reviews of this book were 5 stars. Probably the authors' friends doing them a favor. I don't know.

It's also possible that I'm not deep enough, not genius enough, or just wasn't in the right frame of mind when I read this book.

What's more, I'm SURE that the authors believe what they wrote and I bet it worked for them.

Still, after the first 10 pages of self-glorification about their path to this amazing process (hey, instead of telling me about HOW you got there, just tell us what it is first), I thought to myself, "ok, I don't have time for this crap. It just feels like a ton of BS."

Thanks goodness for the great Amazon Kindle return policy.

I'm not anti-self-help books. I've read a ton and liked a ton of them. Have reviewed a slew on my blog as well, so that's not it. It's just that this one didn't cut the mustard for me and, well, I feel like it's my duty to help others.

If you don't agree, go ahead, buy it, try it and see for yourself. At least you can return it and get a refund if I'm right.
4 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
31 of 39 people found the following review helpful By JackWilliams on February 11, 2012
Format: Hardcover
Wow. Was really pumped at the idea of the book. The reviews here, which now seem obviously coordinated by friends, only heightened that. But completely devoid of any real substance. Basically, the notion of the book is to take whatever's quirky or unique about yourself.. consider it "genius".. and then sell it like the author has. Although.. unless your genius is simply declaring everything genius just because it's different... you're out of luck because the author has already taken that one.

Several other fairly well-traveled concepts such as hang-around-those-you-want-to-be-like or the idea or being genuine are woven into this overall concept that the author just begs the question of the whole book. Actually, she is a genius... at creating the expectation that you're about to hear something original... but it never really happens. The author could probably write an amazing book about PR because she has done a great job of creating the illusion of substance when there really isn't any.

Normally don't like to spend energy being negative about anything but for this book, it's simply wrong NOT to call out this book.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3 of 3 people found the following review helpful By Statton H. on April 19, 2012
Format: Hardcover Verified Purchase
This is not a "self-help" book for "Self-Help" books are a complete misnomer. When you read them it's not YOU that is helping "you," it's the author (arguably), and too often they don't really help; they simply give you more ammunition for your already restless mind.

Gina has written an "owner's manual," really, containing a toolkit to help you discover and project your own greatness. Gina believes everyone is great; everyone is a "genius" with unique assets, strengths, and passions. "Practical Genius" is finding the intersection of what you love and what you do best so that can share that greatness with others and, in turn, help them express their greatness as well.

Using the tools (or the "Playbook" as Gina refers to her exercises) is not easy, however. I found myself frustrated many times at not being able to summon the answers to questions like "Can you name the all-time greatest moment of your life?" Or, "What are the `themes' in your life?" Huh? Themes? I have themes?! Despite the periodic frustrations, the "Playbook" helps you gain more inner clarity (and a little self-confidence) and also provides a roadmap on how you can express, sustain, and market your genius.

Authors of similar books provide personal guidance but none do it with the same compassion as Gina. If you have the courage to ask yourself hard questions, Gina will support you on your journey.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4 of 6 people found the following review helpful By John C. Stepper on October 26, 2011
Format: Hardcover Verified Purchase
"Practical Genius" is one of those rare books that can change you. Make you think differently. Alter your course in life.

The book is based on a simple, powerful premise:"when you are a fully realized person - authentic and entirely visible to the world - you are capable of exceptional accomplishments in your work, in your community, and among your friends and family."

Gina Rudan introduces this beautiful and lofty idea on page 5. And the rest of the book brings that idea to life, delivering a practical, insightful, actionable approach for realizing your own practical genius.

A great book may have a few good ideas. This one has fifty. (Chapters 4 and 5 - on building your network and creating the environment to sustain your genius - are nothing short of brilliant.)

And the payback is tremendous. For individuals, Gina's approach can unlock *huge* potential, making our jobs and lives fundamentally better. For firms, a workforce of "fully realized," engaged employees will be dramatically more productive.

I loved the book. I'll be applying the ideas in my own life and handing out copies to people I care about.

Helping others realize their "Practical Genius" might be the greatest gift you could give them.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful By Julia on March 26, 2012
Format: Hardcover Verified Purchase
Love this book! It's helped me get clearer on my skills, strengths & passions to figure out what is next in my life.
I'm sharing it with others all the time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews