A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.
A Practical Guide to Affiliate Marketing
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Editorial Reviews
Review
A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you're contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you'll find tons of ideas that will help you get the most out of your program. Even if you're a seasoned affiliate manager, you're bound to pick up several priceless nuggets. --Michael Coley, Amazing-Bargains.com
A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US
Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing
A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US
Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing
About the Author
A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing expert, international speaker, blogger and regular contributor to a number of the industry's magazines (including Website Magazine, FeedFront, Visibility, Revenue Performance and others). He holds numerous affiliate marketing awards, and is currently working on his doctorate residing in Virginia with his wife, Elena, and their daughter, Anastasia.
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More About the Author
Evgenii "Geno" Prussakov is a graduate of the University of Cambridge. He is the author of "A Practical Guide to Affiliate Marketing" (2007), the "Online Shopping Through Consumers' Eyes" (2008), multiple articles in such magazines as Website Magazine and FeedFront, Econsultancy.com's blog, as well as his own blog on AMNavigator.com/blog. He is an internationally known speaker and online marketing consultant (with main specialization in affiliate marketing). Geno is also the senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and he was voted the "Best OPM of the Year" for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He is currently working on his doctorate in organizational leadearship, and continues to write and consult.
Customer Reviews
Most Helpful Customer Reviews
29 of 29 people found the following review helpful
Format:Paperback
There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it's vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands "dirty" and real life experience in managing the unmanageable.
His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.
That is affiliate marketing and something you have to get used to rather sooner than later.
I gave the book four stars instead of five for the following reasons.
Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.
There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.
There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.
I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.
Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.
His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.
That is affiliate marketing and something you have to get used to rather sooner than later.
I gave the book four stars instead of five for the following reasons.
Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.
There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.
There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.
I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.
Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.
7 of 7 people found the following review helpful
Format:Paperback
This is the BEST business book I have ever read. Although I am not a professional businessman, I found this book very user-friendly and easy to understand (for anyone who is involved or thinking of getting involved in Affiliate Marketing). I literally could not put the book down.
I was not planning on getting in the Affiliate Marketing but this book made me want to do it and conduct further research on the subject.
This is a GREAT book for those who are starting out their businesses and whose who are involved in it already! Very educational and PRACTICAL in all aspects. This book is bound to improve your business and increase your revenue.
Dr. Alex M.
I was not planning on getting in the Affiliate Marketing but this book made me want to do it and conduct further research on the subject.
This is a GREAT book for those who are starting out their businesses and whose who are involved in it already! Very educational and PRACTICAL in all aspects. This book is bound to improve your business and increase your revenue.
Dr. Alex M.
5 of 5 people found the following review helpful
Format:Paperback
Evgenii Russakov's book was a phenomenal read. I have a Bachelor's and MBA in Marketing and up till now, I had not come across a book that was as useful, clear and all encompassing than this book. Although, I've read tons of books on Marketing, it was my first book/introduction to Affiliate Marketing. As a new Affiliate Manager I wasn't sure what to expect, but this book not only gave me a great perspective on the fundamentals of Affiliate Marketing, but it actually convinced me that Affiliate Marketing is what I want to do.
Aside from being easy, and I would go as far as saying "fun" to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive "good guy", yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I'm sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?
Aside from being easy, and I would go as far as saying "fun" to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive "good guy", yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I'm sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?
Most Recent Customer Reviews
Great Primer for Anyone looking to get into Affiliate Marketing
This was the first book I read on affiliate marketing and it offered a clear, concise, compelling review of the affiliate industry and some strategic and tactical best practices. Read more
Published 6 months ago by TD
My Gospel, a Massive Help
I bought this book when I took over a neglected affiliate program and was instantly impressed. Geno has laid out the entire thing so clearly, with no stone left unturned. Read more
Published 11 months ago by Ian Hough
A Must Read for Affiliate Managers at any Experience Level
When getting advice on running a successful affiliate management program it is important to make sure you get the advice from a successful affiliate manager with proven skills and... Read more
Published 11 months ago by cristina Sensendorf
A "Must Read" for Anybody in the Affiliate Industry
If you are in the affiliate industry, you already know that there aren't too many quality books about affiliate marketing. Most of the books are "hot to make money online" books. Read more
Published 11 months ago by A. Kirtok
Great Read. A Must for Affiliate Managers
Geno's book is phenomenal!
Its got great content and information that not only sums up the best practices for Affiliate Managers, it helps the reader get a better idea... Read more
Its got great content and information that not only sums up the best practices for Affiliate Managers, it helps the reader get a better idea... Read more
Published 13 months ago by affiliateagle
Merchants & affiliate managers: keep it within arm's reach
This is a must read for anyone looking to start and run a successful affiliate program. It is organized in three parts:
Part I answers a wide range of questions from... Read more
Part I answers a wide range of questions from... Read more
Published 13 months ago by Dan Herman
Excellent and extremely valuable resource!
I purchased this book as a guide and reference, while I was trying to revamp and completely 360 the affiliate program at GovernmentAuctions.org. Read more
Published 14 months ago by GovernmentAuctions
Great for beginner affiliate mechants
This book is great for the newbie affiliate merchant. Each time you read the book you find a new nugget of information. Read more
Published 14 months ago by Rashaad Fontenot
Excellent, good value read
As the owner of an all-inclusive internet marketing firm that specializes in affiliate marketing, it's great to pick up a book that not only reminds us of the basic "must do's" but... Read more
Published 19 months ago by svbundy
Couldn't be happier!
I've been in Affiliate Program Management for over 10 years, I picked up this book last week and read it completely in 3 days...... Read more
Published 19 months ago by RobertVJones
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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affiliate recruitment, affiliate program agreement, affiliate program management, affiliate manager, cookie life, affiliate website, affiliate newsletter, cookies life, affiliate marketing, affiliate account, own affiliate program, affiliate network, commission increase, affiliate programs, affiliate link, sale bonuses, many affiliates, affiliate sales, coupon codes, commission level, private offers, disable cookies, other affiliates, payment model, performance bonus Key Phrases - Capitalized Phrases (CAPs): (learn more)
Happy Week, Russian Legacy, Practical Guide, Company Name, Geno Prussakov, Name of Company, Respective Sign-Up, Licensed Materials New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
affiliate recruitment, affiliate program agreement, affiliate program management, affiliate manager, cookie life, affiliate website, affiliate newsletter, cookies life, affiliate marketing, affiliate account, own affiliate program, affiliate network, commission increase, affiliate programs, affiliate link, sale bonuses, many affiliates, affiliate sales, coupon codes, commission level, private offers, disable cookies, other affiliates, payment model, performance bonus Key Phrases - Capitalized Phrases (CAPs): (learn more)
Happy Week, Russian Legacy, Practical Guide, Company Name, Geno Prussakov, Name of Company, Respective Sign-Up, Licensed Materials New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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