A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants [Paperback]

Evgenii Prussakov (Author)

Book Description

Publication Date: May 1, 2007

A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.

Editorial Reviews

Review

A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you're contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you'll find tons of ideas that will help you get the most out of your program. Even if you're a seasoned affiliate manager, you're bound to pick up several priceless nuggets. --Michael Coley, Amazing-Bargains.com

A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US

Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing

About the Author

A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing expert, international speaker, blogger and regular contributor to a number of the industry's magazines (including Website Magazine, FeedFront, Visibility, Revenue Performance and others). He holds numerous affiliate marketing awards, and is currently working on his doctorate residing in Virginia with his wife, Elena, and their daughter, Anastasia.

Product Details

• Paperback: 208 pages
• Publisher: AM Navigator LL (May 1, 2007)
• Language: English
• ISBN-10: 0979192706
• ISBN-13: 978-0979192708
• Product Dimensions: 8.9 x 6.1 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (40 customer reviews)
• Amazon Best Sellers Rank: #108,436 in Books (See Top 100 in Books)

More About the Author

Evgenii "Geno" Prussakov is a graduate of the University of Cambridge. He is the author of "A Practical Guide to Affiliate Marketing" (2007), the "Online Shopping Through Consumers' Eyes" (2008), multiple articles in such magazines as Website Magazine and FeedFront, Econsultancy.com's blog, as well as his own blog on AMNavigator.com/blog. He is an internationally known speaker and online marketing consultant (with main specialization in affiliate marketing). Geno is also the senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and he was voted the "Best OPM of the Year" for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He is currently working on his doctorate in organizational leadearship, and continues to write and consult.

Customer Reviews

Most Helpful Customer Reviews

29 of 29 people found the following review helpful:

4.0 out of 5 stars Hands On and Useful for Affiliate Managers - I Recommend It, June 12, 2007

By 

Carsten Cumbrowski "Carsten aka Roy/SAC & Cir... (Fresno, CA USA) - See all my reviews

This review is from: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)

There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it's vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands "dirty" and real life experience in managing the unmanageable.

His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.

That is affiliate marketing and something you have to get used to rather sooner than later.

I gave the book four stars instead of five for the following reasons.

Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.

There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.

There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.

I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.

Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.

7 of 7 people found the following review helpful:

5.0 out of 5 stars A Practical Guide to Affiliate Marketing, May 16, 2007

By 

Alexandr Malasenco "Alexander Malashenko, M.D." (Texas, USA) - See all my reviews
(REAL NAME)   

This review is from: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)

This is the BEST business book I have ever read. Although I am not a professional businessman, I found this book very user-friendly and easy to understand (for anyone who is involved or thinking of getting involved in Affiliate Marketing). I literally could not put the book down.

I was not planning on getting in the Affiliate Marketing but this book made me want to do it and conduct further research on the subject.

This is a GREAT book for those who are starting out their businesses and whose who are involved in it already! Very educational and PRACTICAL in all aspects. This book is bound to improve your business and increase your revenue.

Dr. Alex M.

5 of 5 people found the following review helpful:

5.0 out of 5 stars As a Marketing Professional, I strongly recommend this book!, January 29, 2009

By 

Peggy Diaz (Redondo Beach, CA) - See all my reviews
(REAL NAME)   

This review is from: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)

Evgenii Russakov's book was a phenomenal read. I have a Bachelor's and MBA in Marketing and up till now, I had not come across a book that was as useful, clear and all encompassing than this book. Although, I've read tons of books on Marketing, it was my first book/introduction to Affiliate Marketing. As a new Affiliate Manager I wasn't sure what to expect, but this book not only gave me a great perspective on the fundamentals of Affiliate Marketing, but it actually convinced me that Affiliate Marketing is what I want to do.

Aside from being easy, and I would go as far as saying "fun" to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive "good guy", yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I'm sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?