A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you're contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you'll find tons of ideas that will help you get the most out of your program. Even if you're a seasoned affiliate manager, you're bound to pick up several priceless nuggets. --Michael Coley, Amazing-Bargains.com
A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US
Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing
About the Author
A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing expert, international speaker, blogger and regular contributor to a number of the industry's magazines (including Website Magazine, FeedFront, Visibility, Revenue Performance and others). He holds numerous affiliate marketing awards, and is currently working on his doctorate residing in Virginia with his wife, Elena, and their daughter, Anastasia.