Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants

4.8 out of 5 stars 50 customer reviews
ISBN-13: 978-0979192708
ISBN-10: 0979192706
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used - Good
Condition: Used: Good
Comment: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels.
Access codes and supplements are not guaranteed with used items.
27 Used from $0.01
More Buying Choices
9 New from $22.97 27 Used from $0.01
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.

Editorial Reviews


A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you're contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you'll find tons of ideas that will help you get the most out of your program. Even if you're a seasoned affiliate manager, you're bound to pick up several priceless nuggets. --Michael Coley, Amazing-Bargains.com

A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US

Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing

About the Author

A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing expert, international speaker, blogger and regular contributor to a number of the industry's magazines (including Website Magazine, FeedFront, Visibility, Revenue Performance and others). He holds numerous affiliate marketing awards, and is currently working on his doctorate residing in Virginia with his wife, Elena, and their daughter, Anastasia.

Teacher Supplies
Browse our Teacher Supplies store, with everything teachers need to educate students and expand their learning.

Product Details

  • Paperback: 208 pages
  • Publisher: AM Navigator LL (May 1, 2007)
  • Language: English
  • ISBN-10: 0979192706
  • ISBN-13: 978-0979192708
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #1,194,483 in Books (See Top 100 in Books)

More About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator - a world's leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011) which have trained thousands of marketing professionals. In 2011 for influencing "change within the industry" LinkShare named him one of Performance Marketing's Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world's first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

Customer Reviews

Top Customer Reviews

Format: Paperback
There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it's vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands "dirty" and real life experience in managing the unmanageable.

His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.

That is affiliate marketing and something you have to get used to rather sooner than later.

I gave the book four stars instead of five for the following reasons.

Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.

There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.

There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt.
Read more ›
1 Comment 29 of 29 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This is the BEST business book I have ever read. Although I am not a professional businessman, I found this book very user-friendly and easy to understand (for anyone who is involved or thinking of getting involved in Affiliate Marketing). I literally could not put the book down.

I was not planning on getting in the Affiliate Marketing but this book made me want to do it and conduct further research on the subject.

This is a GREAT book for those who are starting out their businesses and whose who are involved in it already! Very educational and PRACTICAL in all aspects. This book is bound to improve your business and increase your revenue.

Dr. Alex M.
Comment 8 of 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Evgenii Russakov's book was a phenomenal read. I have a Bachelor's and MBA in Marketing and up till now, I had not come across a book that was as useful, clear and all encompassing than this book. Although, I've read tons of books on Marketing, it was my first book/introduction to Affiliate Marketing. As a new Affiliate Manager I wasn't sure what to expect, but this book not only gave me a great perspective on the fundamentals of Affiliate Marketing, but it actually convinced me that Affiliate Marketing is what I want to do.

Aside from being easy, and I would go as far as saying "fun" to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive "good guy", yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I'm sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?
1 Comment 6 of 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I enjoyed this book quite a bit. It was an easy read. Geno's insight into taking time to develop a quality TOS was meaningful, but I most enjoyed his ideas of how to spark interest among affiliates in pushing your product. Geno's examples helped open my mind to some of the possibilities of affiliate management, and provided a strong springboard in the development of my own unique ideas. I bought this book as place I could start in learning about how to manage an affiliate program. I'm looking to launch my own program soon, and am trying to acquire as much knowledge as I can about the subject before I drop a considerable investment 'in time and finances' in the project. Needless to say, I will keep "A Practical Guide to Affiliate Marketing" close by, and plan on rereading it a couple of times prior, during, and post launch. Thank you very much for the valuable resource.
Comment 6 of 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book was written by someone who has actually managed affiliate programs successfully. It's obvious that he speaks from experience when he gives specific details about how to manage every aspect of your program, including how to structure a sales promotion.

Mr Prussakov walks you through recruiting, policing, motivating, and rewarding affiliates in a way that protects the program from fraud, keeps the promotions and sales campaigns fun and fresh for the publishers, and motivates the affiliates to study the merchant site, learn the inventory, and publish interesting and fresh content about the products.

This is a must-read for anyone who ever thought about managing an affiliate program and a very informative and interesting addition for anyone in the business of affiliate marketing in any position.
Comment 6 of 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Want to discover more products? Check out this page to see more: book marketing