Top positive review
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Hands On and Useful for Affiliate Managers - I Recommend It
on June 12, 2007
There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it's vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands "dirty" and real life experience in managing the unmanageable.
His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.
That is affiliate marketing and something you have to get used to rather sooner than later.
I gave the book four stars instead of five for the following reasons.
Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.
There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.
There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.
I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.
Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.