The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success [Paperback]

Jordan Ayan (Author)

Book Description

Publication Date: November 1, 2007

Do you know the seven strategies that lead to email success?

Here is your handbook for improved email results. Authored by email marketing expert Jordan Ayan, The Practical Guide to Email Marketing helps experts and novices alike.

This non-technical guide includes easy-to-follow, actionable advice on email strategies, setting up your email marketing programs, creative tips, testing and much more. Includes 100 words and phrases you should avoid in email subject lines.

Editorial Reviews

Review

Don't let the size of this 55-page paperback fool you! If less is is more, this is the book for you if you want to quickly find out what works and what doesn't in email marketing. --Marketing Sherpa

About the Author

Jordan Ayan is the CEO of SubscriberMail, a leading email marketing firm supporting large and small marketers, from well-known global brands to small local retailers.

Ayan is a frequent keynote speaker at conferences on the topics of email marketing, marketing technology, innovation and creativity. His other books include Aha! - 10 Ways to Free Your Creative Spirit and Find Your Great Ideas, and Ignite your Creative Spark.

Product Details

• Paperback: 55 pages
• Publisher: SubscriberMail, LLC; 1st edition (November 1, 2007)
• Language: English
• ISBN-10: 0615163238
• ISBN-13: 978-0615163239
• Product Dimensions: 8.6 x 5.8 x 0.3 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,609,943 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars could this cause more spam ?, March 15, 2008

By 

W Boudville (Terra, Sol 3) - See all my reviews
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This review is from: The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success (Paperback)

I can't fully decide if this book ends up contributing to more spam for everyone, or not. It is careful to dump on spam and spammers. Instead, it suggests how to build and maintain a mailing list. With opt-in and double opt-in. This way, you presumably have some assurance that your recipients really do want (most of) your messages.

A short book and a quick read. A considerable portion of it is on how avoid your messages getting labelled as spam. Either by the recipients' mail servers or by the recipients themselves, assuming that the email gets to them. So, for example, some subject lines or words in those should be avoided. These are often tell tale indicators of out and out spam. Now, the first generation antispam products sometimes looked for bad keywords in the subject. So your emails could get bagged there. While some (or many) people have gotten used to so much spam that if they see a listing of messages, giving the subjects, certain keywords will be a complete turn off.