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2 Reviews
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Average Customer Review
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2 of 3 people found the following review helpful:
4.0 out of 5 stars
Detailed & comprehensive Focus Group guideline
Most of the Marketing Research text books have only mentioned the Purpose, Process and Management of Focus Group in a superficial manner. It is difficult to get to know the examples of Focus Group. This book can presents information on conducting market research with focus groups, discuss how to select and evaluate moderators and facilities and using the latest technology...
Published on February 21, 2002 by Tang Lai Kwan
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3 of 4 people found the following review helpful:
1.0 out of 5 stars
Shallow and Redundant
This book is absolutely useless unless it is your very initial introduction to the concept of a focus group. It is tremendously shallow, sophomoric and uninformative for professional marketers. Redundancies abound in this book, and much time is spent bemoaning focus group facilities' incompetence and other extraneous factors that only tangentially related to the real...
Published on September 22, 2002
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3 of 4 people found the following review helpful:
1.0 out of 5 stars
Shallow and Redundant,
By A Customer
This review is from: The Handbook for Focus Group Research (Paperback)
This book is absolutely useless unless it is your very initial introduction to the concept of a focus group. It is tremendously shallow, sophomoric and uninformative for professional marketers. Redundancies abound in this book, and much time is spent bemoaning focus group facilities' incompetence and other extraneous factors that only tangentially related to the real subject. Mr. Greenbaum offers no actual case studies to illuminate the utility of focus groups. His examples are vague and barely scratch the surface. It is unfortunate that the field of qualitative research is tainted by pseudo-experts of his ilk.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
Detailed & comprehensive Focus Group guideline,
By Tang Lai Kwan (Hong Kong) - See all my reviews
This review is from: The Handbook for Focus Group Research (Paperback)
Most of the Marketing Research text books have only mentioned the Purpose, Process and Management of Focus Group in a superficial manner. It is difficult to get to know the examples of Focus Group. This book can presents information on conducting market research with focus groups, discuss how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to obtain more useful information.It's a clear, logical and easy-to-read book that is highly recommended. |
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The Practical Handbook and Guide to Focus Group Research, Second Edition by Thomas L. Greenbaum (Hardcover - March 8, 1993)
Used & New from: $0.01
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