I commend Strong on his practical appraoch and the real market focus of the text.
I like the use of pedagogical features in this book, including the graphs, tables, margin notes, and end-of-chapter questions and problems....The CFA material adds to the value of the book.
The engaging and fluid prose of the text is its strongest features. My students commented positively on the clarity of the text.
About the Author
Bob Strong is University Foundation Professor of Investment Education and Professor of Finance at the University of Maine. He holds a Bachelor of Science degree in engineering from the United States Military Academy at West Point, a Master of Science degree in business administration from Boston University, and a PhD in finance from Penn State University. He has also been a visiting professor of finance at Maine Maritime Academy and at Harvard University, where he was Deputy Director of the Summer Economics Program from 1997-1999. He is a Chartered Financial Analyst. Dr. Strong has consulted on risk management and asset valuation for organizations such as Eastern Maine Healthcare, Bangor Hydro Electric Company, Maine Public Service Company, Energy Atlantic, the Maine State Police, the Maine Forest Service, Irving Oil, James W. Sewall Company, and Texas Instruments. He has been a conference speaker for the Chicago Board Options Exchange, the Chicago Board of Trade, and the American Stock Exchange. His current research interests center on investor asset allocation. In addition to four successful textbooks, he has published in journals ranging from the JOURNAL OF FINANCE and THE JOURNAL OF PORTFOLIO MANAGEMENT to the trade journals PENSIONS & INVESTMENTS and FUTURES.