From the Publisher
This book explores strategy from its roots. It focuses on the belief that strategy does no just happen, it is made, this book makes four distinct contributions to dealing with the real issues that managers face: helps the manager to identify the strategy of the business unit; facilitates evaluation of this strategy; aids the analysis of opportunities and limitations; helps managers find viable strategic options for the business.
From the Inside Flap
This book is the first in the Wiley Series in Practical Strategy. The aim of this series is to provide managers with books on strategy, strategic management and strategic change, which are helpful, practical, and provide guidance for the practical application of sound concepts in real situations. Focused on the belief that strategy does not just happen, it is made, this book makes four distinct contributions to dealing with the real issues that managers face:
* helps the manager to identify the strategy of the business unit
* facilitates evaluation of this strategy
* aids the analysis of opportunities and limitations
* helps managers find viable strategic options for the business