How is it that no-one ever makes a mistake on purpose, but that mistakes get made? This is one of the questions that Edward de Bono answers in this book. His theme is everyday thinking, how the mind actually works - not how philosophers think it should work. Dr de Bono has based his book on a direct and practical experiment - the Black Cylinder Experiment - and the conclusions of the one thousand people who took part provide the backbone for this study. With the results of the experiment at hand, the author explores the four practical ways of being right: currant cake (emotional rightness); jigsaw puzzles (logical lightness); village Venus (unique rightness); measles (recognition rightness). In addition, he picks out and names the five levels of understanding and the five major mistakes in thinking.
Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.
He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.
Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/start-new-discussion-sec._V192250339_.gif){kind=small}
