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2 Reviews
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0 of 4 people found the following review helpful:
5.0 out of 5 stars
Exelent book
It is a very usefull branding strategy resumen i am sure you will enjoy it.
Published on February 8, 2008 by Mokhtar Mrassli
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8 of 8 people found the following review helpful:
1.0 out of 5 stars
Should be embarrassed!
I have used the previous edition of this text in my Brand Management class. This edition contains very few new cases. This is a prime example of authors and publishers extorting money from students by killing the used text market with a new edition that adds little value. If you teach a Brand Management class, do the work of selecting the most appropriate cases and have...
Published on June 3, 2008 by SeattleSlew
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8 of 8 people found the following review helpful:
1.0 out of 5 stars
Should be embarrassed!,
This review is from: Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) (Paperback)
I have used the previous edition of this text in my Brand Management class. This edition contains very few new cases. This is a prime example of authors and publishers extorting money from students by killing the used text market with a new edition that adds little value. If you teach a Brand Management class, do the work of selecting the most appropriate cases and have your students purchase them either either from the Harvard Business School Publishing website or from a publisher that accesses cases from multiple sources.
0 of 4 people found the following review helpful:
5.0 out of 5 stars
Exelent book,
By
This review is from: Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) (Paperback)
It is a very usefull branding strategy resumen i am sure you will enjoy it.
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Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) by Kevin Lane Keller (Paperback - January 18, 2007)
$69.33 $42.85
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