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The Practice of Making Strategy: A Step-by-Step Guide Paperback – August 31, 2004

ISBN-13: 978-0761944942 ISBN-10: 076194494X Edition: 1st

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Product Details

  • Paperback: 272 pages
  • Publisher: SAGE Publications Ltd; 1 edition (August 31, 2004)
  • Language: English
  • ISBN-10: 076194494X
  • ISBN-13: 978-0761944942
  • Product Dimensions: 9.5 x 6.7 x 0.6 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,927,859 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Fran Ackermann is Professor and Head of Department of Management Science at Strathclyde Business School, and an adjunct Professor at Curtin Graduate School of Business. She has written widely, publishing 4 books, over 20 book chapters and 150+ articles (ranging from strategy, stakeholder management, competency mapping to problem structuring, disruption and delay and risk management). She has been an adjunct professor at University of Georgia, Grenoble Business School and Bordeaux Business School. She is a member of the British Academy of Management, the Operational Research Society and is active at the Academy of Management (having served on one of the divisional executive committees). She is currently on the British Academy of Management Council. Fran has also been an ESRC Post-doctoral Fellowship Assessor and a Commonwealth Grant Advisor.

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1 of 1 people found the following review helpful By Sparenberg Serv on May 30, 2005
Format: Paperback
With their book The Practice of Making Strategy Ackermann, Eden and Brown have written in my opinion a very useful extension to the book Making Strategy (The Journey of Strategic Management) Eden and Ackermann published in 1998.

When coming across Making Strategy in 1999, I was very pleased by both its' conceptual richness and practical starting points. After this I started applying "the Journey approach" in various settings; as a strategy facilitator (facilitating clients), as an entrepreneur/manager (being part of a management team being facilitated by others) and as a teacher (introducing the approach to others). My enthusiasm for the realm of this approach has been affirmed ever since. However, I gradually concluded that the core technique of cause mapping, and the various specific stages and ways in which it is applied, require attentive mastering. As I tend to symbolize it; more comparable to gradually learning coastal yacht racing in contrast to learning how to handle a small motorboat on a lake. Furthermore, I noticed that the conceptual richness of the book Making Strategy for some people worked out as a barrier to start getting to grips with its practical application. Especially so for professionals being given, or giving themselves, days rather than weeks for getting sufficiently familiar in order to start adopting a new approach.

The Practice of Making Strategy really helps overcoming the two remarks I set out above. It offers a clear step-by-step guide to students and professionals. Following this guide, within 3 to 5 days one gets a good understanding of, and taste for, the method while making a practical start applying it (e.g. by completing the build up of exercises).
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1 of 1 people found the following review helpful By Dr. Olaf Rughase on December 13, 2004
Format: Paperback
One might think that there is already a sufficient amount of "how to"- strategy books on the market. Normally I would agree, but the book of Colin Eden, Fran Ackermann and Ian Brown positively stands out from this crowd in a very distinctive way.

The authors have accomplished the most difficult task in writing a practical guide on a complex topic, something that is easier said than done. Without over-simplifying the challenging process of strategy making or neglecting theoretical insights, they created an easy-to-read book that guides its reader through a clear series of process steps in a comprehensible manner - using insights, interventions and techniques which are well grounded in practice. That already makes it the most substantial practice book in strategic management available, at least of what I am aware of.

This book perfectly matches "Making Strategy: The journey of strategic management" by Colin Eden and Fran Ackermann (Sage, 1998) which provides the theoretical setting for the proposed strategy making process in this piece of work. Despite their academic background, the authors took the practice claim seriously and structured the book in a target-oriented and user-friendly manner. The text is neither abstract or academic nor loaded with academic references. All chapters are quick to the point and include clear descriptions of tasks as well as helpful examples and exercises. The five case studies are well chosen, create real images about the practical processes by their narrative style and support comprehension at the right point. But most importantly, each chapter provides practical "hints and tips" on top of "commentaries and issues" on the tasks in order to avoid typical pitfalls in strategy making processes.
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