17 of 17 people found the following review helpful:
5.0 out of 5 stars
The ROI of Employee Attitudes, June 12, 2001
The dust jacket suggests that David Maister is "widely acknowledged as one of the world's leading authorities on the management of professional service firms." That is indeed true. To me, his intellectual curiosity and reasoning skills resemble those of a highly-skilled anthropologist who has studied hundreds of cultures throughout the world inorder to understand why some are healthy and others are not. The results of his research are obviously of interest and value to professional service firms but also, in my opinion, of greater importance to organizations which are not (as literally defined) professional service firms. I presume to assert, moreover, that precisely the same values and principles which Maister affirms are those which characterize any healthy community. Specifically, one in which trust, respect, and integrity are cherished; in which there is an appropriate combination of fun and discipline; in which there is an uncompromising determination to achieve excellence; and one in which the development of each person is a shared commitment.
In this book, Maister shares the results of his study of 139 offices of 29 firms in 15 countries in 15 different lines of business. To the approximately 6,500 people who participated in this study, he asked "a simple question": Are employees' attitudes correlated with financial success? The answer is an unequivocal "Yes!" Maister already knows that the world's most highly admired companies (e.g. those at which competitors' employees seek employment) are also the most profitable and have the greatest cap value in their respective industries. "What is even more powerful, as the book shows, it is [employee] attitudes that drive financial results, and not (predominantly) the other way around. Why do so many people want to work for Southwest Airlines? The airlines' most frequent fliers know the answer: employee attitudes. It is no coincidence that Southwest Airlines has consistently out-performed all other airlines, financially and operationally, for more than 20 years.
Maister offers what he characterizes as "new evidence to support important, but perhaps familiar, conclusions. (Hence the significance of the book's title: the message is not to preach new things, but to practice what most managers and firms already preach.)...The summary is deferred until the latter portion of the book." As is his style, Maister urges his reader to be alert to "lessons" he (Maister) may have missed or failed to stress. He also urges the reader to judge for herself or himself which "lessons" are most important. For me, the most valuable material is found in Chapter 7 when Maister explains what he calls "The Predictive Package." He identifies and discusses nine key statements such as "Client satisfaction is a top priority in our firm." He suggests that affirmations of these nine statements "represent a great place to get started" and that is true IF everyone involved fully understands what the implications of each "key statement" are, especially insofar as each member of the organization is concerned.
In the last chapter, Maister observes: "People must believe that the manager has the courage to believe in something and, more importantly, the guts to stick with it. There is no greater condemnation of a manager than to say that he or she is expedient, and no greater commendation than to say that he or she truly lives and acts in accordance with what he or she preaches." I am reminded of the fact that Dante reserved the last and worst ring in Hell for those who, in a moral crisis, preserved their neutrality. The manager Maister describes so well in Chapter 20 is also a leader....a moral leader, with or without title or social station...whose values and behavior nourish the lives of others. Although Maister's most recent study has finite evidence to support his affirmations, we need only reflect on our own abundance of experience to appreciate those affirmations and, more to the point, to then live our lives accordingly.
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11 of 11 people found the following review helpful:
5.0 out of 5 stars
THERE ARE NOT ENOUGH STARS FOR THIS ONE!, May 29, 2001
David Maister has learned what so many managers have failed to understand. This book should be a staple in every manager's office from the day he enters the management field. As a teacher and counsellor in business management, I can attest first hand that Maister's approach works. Through the author's Path to Performance, he shows the importance of instilling trust and respect. This translates to productive and motivated employees, strong and successful management by objectives (as opposed to management by crises) and satisfied clients/customers. The end results: maximizing a company's full potential, increasing profitability and becoming recognized in the community as a respected corporate entity. I highly encourage anyone in management, whether it is a two or three person operation or a multinational corporation, to read this well-written book. There is always room for a company to grow no matter how successful you think you may be. Even some of the most historic, well-established, successful conglomerates have crashed and burned. Do you and your company justice by reading the book - there is always room to learn and grow!
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15 of 18 people found the following review helpful:
1.0 out of 5 stars
Statistical Ignorance, August 19, 2003
This review is from: Practice What You Preach : What Managers Must Do to Create a High Achievement Culture (Paperback)
Despite having a wide body of experience in business criticism and a credible approach towards analyzing business culture, David Maister exhibits far too many episodes of 'statistical ignorance' in his conclusions and statements to capture my attention or even allow me to finish reading the book.
Perhaps the audience was not engineers, mathmeticians, or anyone else who know their way around 'correlations' and 'significance' -- I frankly don't know. But I can assure you that David could have dealt himself a greater dose of credibility and 'statistical significance' if he'd had more experienced statisticians review his staggered conclusions.
I definitely credit him with opening my eyes to a handful of new 'culture management' techniques. But my eyes still sting from the idea that this gentleman has made a career out of mishandling simple correlational numbers and the science behind them. A simple example is the assertion on page 49 that 'positive' correlation is equivalent to 'significant'.
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