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Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principles Paperback – July 1, 2012


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Frequently Bought Together

Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principles + Layout Essentials: 100 Design Principles for Using Grids (Design Essentials) + Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
Price for all three: $59.71

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Product Details

  • Series: Best Practices
  • Paperback: 192 pages
  • Publisher: Rockport Publishers (July 1, 2012)
  • Language: English
  • ISBN-10: 1592537855
  • ISBN-13: 978-1592537853
  • Product Dimensions: 7 x 0.5 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #200,537 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ben Jura is part of the Elements design team based in Branford, CT, providing a full range of creative services for all marketing communications needs including logos, branding, brochures, and websites, social media, packaging and more. www.elementsdesign.com

Amy Graver and Ben Jura are part of the Elements design team, providing a full range of creative services for all marketing communications needs including logos, branding, brochures, and websites, social media, packaging and more. They are based in Branford, CT. www.elementsdesign.com

Excerpt. © Reprinted by permission. All rights reserved.

Modular Grids

Modular grids are essentially compound grids consisting of both columns and rows. This combination creates a series of small content areas called modules that may be combined both vertically and  horizontally, allowing the designer to create a myriad of different size and shape spatial zones. These types of grids are useful for complex projects with many components of varying sizes and importance, such as newspapers. They are well suited for charts, tables, and forms, but can provide a feeling of order and mathematical rationality to even simple publications. Modular grids were a product of the International Typographic Style developed from Bauhaus ideals in Switzerland in the mid-twentieth century, and have a historical background in politics, rational objectivity, and reduction to essentials and are sometimes used to add historical, political, or philosophical meaning to a design.

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2 of 2 people found the following review helpful By Pirate_Industry on January 28, 2014
Format: Paperback
I was looking for a book to help with my Industrial Design portfolio; every other book out there is filled with gimmicks and those cheesy "infographic" resumes.

The book is very short - about 1cm thick. The examples are very well-written and have professional examples. I do wish there was a bit more detail for a few things - like how "Designers will often use mathematics to determine margin based on the image to white space". It did inspire me to find out what that was.
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